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Messagepoint Adds AI-powered Content Intelligence to Its Leading Customer Communications Management Platform

BY Ed Worsfold

New Capabilities Enable Better Content and Improved Content Management

May 6, 2019—TORONTO—Messagepoint Inc. unveiled today the Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE), an artificial intelligence and machine learning-powered capability within its award-winning cloud-based Customer Communications Management (CCM) platform. MARCIE enables organizations to intelligently migrate, optimize, author and manage the complex content that is the foundation of customer communications. These new capabilities make it easier for enterprises in highly regulated industries to manage their content, but even more importantly, MARCIE drives consistency, brand alignment and compliance across all customer communication channels.

The new AI-powered engine is leveraged when migrating legacy content into the Messagepoint platform when cleaning up existing content libraries and also continuously through new assisted authoring capabilities. MARCIE’s analytics initially focus on the identification of:

  • Compliance with brand standards across all communications and channels
  • Reading comprehension levels of every message using Flesch and Flesch-Kincaid scoring
  • Message-level sentiment to evoke feelings and emotions that positively impact the customer experience
  • Opportunities to consolidate duplicate and similar content for greater content re-use and efficiency

“Enterprises are scrutinizing every dimension of their communications for the potential to enhance the customer experience,” said Steve Biancaniello, CEO of Messagepoint. “Having a centralized, AI-powered platform that solves some of the biggest problems companies face around managing legacy content and creating consistent, compelling omni-channel customer experiences is a true game-changer.”

MARCIE will be generally available as part of the Messagepoint CCM platform in summer 2019.

About the Author

Ed Worsfold is the VP of Marketing with Messagepoint, and has been Marketing B2B - Enterprise software technologies for almost 20 years.

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