Efficient and effective member engagement is key to maintaining existing markets and expanding into new ones. Getting new products to market faster and communicating on a personal level with existing and prospective member presents a competitive advantage.
For healthcare organizations, success isn’t just about being the “best”. It’s about delivering an effortless experience that meets and exceeds health care consumers’ expectations.
Learn how to streamline the process of creating and updating ANOCs, EOCs, and Summary of Benefit documents.Get the Brochure
Messagepoint offers Medicare Advantage Organizations a means of streamlining the creation and annual update processes relating to key Medicare marketing materials in order to support expansion and growth goals. Messagepoint’s Medicare Touchpoint Exchange is integrated with the CMS models and the Plan Benefit Package (PBP) to automate benefit information and model data across Annual Notice of Change (ANOC), Evidence of Coverage (EOC) and Summary of Benefit (SB) documents. This enables organizations to automate document generation, dramatically reducing the effort required to create and maintain these documents while ensuring accuracy and eliminating errors and penalties.
Messagepoint enables Insurers to meet customer demands by providing intelligent content management that makes it easy to create communications that are highly personalized and delivered through the channel of their choice (print, email, SMS). Take your personalization efforts beyond an account number and a name when appropriate and add graphics or other content that is driven by customer profiles to align with demographics of the groups you are targeting or the products you are offering, enhancing your communications.
Meeting customer needs means being able to communicate with them through the channels they want. Today, more than ever that often means digital. Messagepoint makes it easy to not only clean up and migrate legacy print communications, but we enable insurers to manage print and digital (email, SMS) communications all in one place, sharing content and branding across the channels where appropriate for greater efficiency. The best part is we can make it easy to ensure your customers receive communications through the channel of their choice.
Imagine going from managing 90 email templates to 1 for a library of claims correspondence. Each of those 90 emails still exist and contain their own unique content, but they take advantage of a master template that shares its structure, common text, and graphics with its variants. These patent-pending capabilities not only make it incredibly easy to update the content in those communications, this structure makes it fast and easy to create new communications as well—accelerating time to market.
Give your front-line teams access to approved, standardized customer communications to ensure brand and message consistency while enabling faster responses to customer interactions. Through a controlled editing experience, your CSRs can personalize the message, delivering that extra touch when it really counts.
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