Giving you intelligent control over your content so you can deliver optimized, personalized, and compliant customer communications across any channel.
Messagepoint is a SaaS-based AI-powered content hub that enables organizations to enhance customer experiences with optimized communications. Leveraging the power of MARCIE, Messagepoint’s AI-powered Content Intelligence Engine, Messagepoint focuses on intelligent approaches to managing and authoring content to enable maximum efficiency and impact.
Whether dealing with correspondence or more complex documents, Messagepoint uniquely enables marketers, customer experience, and servicing teams to efficiently create timely, relevant, compliant, and highly-personalized customer-facing communications across print and digital channels.
Only Messagepoint provides an intelligent content hub for customer communications, enabling teams to centrally manage and share pieces of content across teams, communications, touchpoints and channels. Our powerful content management capabilities dramatically reduce time to market, simplify change management and ensure consistency and compliance across your library of communications.
With Messagepoint, your marketers, product owners and customer experience teams won’t have to manage messaging content and targeting rules in spreadsheets and send them to IT for programming. Messagepoint empowers your content authors with hands-on control over creating, editing, and managing content and rules, so you can get your communications out the door faster than ever before.
You need to be able to communicate with customers through the channels they want. Today, more than ever, that often means digital. Messagepoint makes it easy to not only clean up and migrate legacy print communications, but we enable companies to centrally control content in one system, sharing content and branding across the channels where appropriate for greater efficiency. The best part is, we make it easy to ensure your customers receive communications through the channel of their choice.
In addition to supporting composed communications, Messagepoint provides headless CCM capabilities that enable you to leverage the same rich, data-driven content to deliver relevant, personalized, and responsive digital experiences. Messagepoint’s RESTful APIs enable your content to be shared across digital endpoints in HTML or JSON formats, giving you the flexibility you need to meet the requirements of your digital endpoints.
Messagepoint makes it easy to achieve advanced levels of personalization using intuitive natural language targeting and variables that drive personalized, relevant text and images based on preferences, behaviors, or demographics. And—while these capabilities are advanced, you don’t have to be a programmer to use them.
Messagepoint’s Assisted Authoring capabilities enable you to create better, more consistent and compliant content. Powered by the Messagepoint Advanced Rationalization and Content Intelligence Engine, MARCIE, these capabilities enable you to:
Messagepoint’s patented Variation Management is absolutely unique, eliminating the need to create, update, and manage many instances of similar templates and documents. Variation Management enables the creation of a master touchpoint that shares formatting and content down to its variants and sub-variants of the communication. This inheritance provides a powerful and efficient way to enable the rapid creation of similar communications, dramatically reduce templates under management, and streamline the overall management of your communications library while driving personalization.
Using Messagepoint’s SmartText, content authors can share content across communications. This not only makes it faster and easier to ensure approved content is used in a communication, but it also enables users to make a change to content once and have the update appear in every instance of the SmartText. Imagine the power of being able to make a change across hundreds or thousands of documents or emails in a matter of seconds.
Messagepoint’s unique ability to centrally manage and share content ensures that key content owners (legal, brand managers, etc.) can easily review, update and manage their assigned pieces of content to ensure consistency and compliance.
Users can quickly proof what they have created and get an exact rendition of what will be executed in production by leveraging sample data to validate targeting rules.
For example, a proof can be generated to check that a communication is going to the right individuals.
Ensuring your complex documents are accurate is too important to be left to a patch work of emailed files, printed proofs and excel tracking. Messagepoint’s QA Module is an add-on to the Messagepoint platform that enables your teams to take control over the quality assurance process with task management, real-time visibility into status, and advanced visualization and tracking for the changes required in your critical customer communications.
Messagepoint enables you to assign content tasks such as creation, updates, approvals or reviews to others. Workflows can be easily created and configured according to your needs.
Messagepoint supports one-off transactional requests in-flight, such as a letter or email to a single individual, as well as the creation of large batch job communications, such as direct mail or annual policy updates.
Messagepoint stores older versions of your messages, so you can easily retrieve past versions and compare content to determine what additions, deletions, and style changes happened between versions, taking the guesswork out of what changed and when. In addition, start and end dates can be set for individual pieces of content to enable users to set up, test, and approve content before it is used, such as for a time-sensitive offer. When the qualifying dates are met, the new content will appear in your customer communications.
Messagepoint can be deployed in a variety of ways to meet your organization’s needs. Deployment using a hybrid cloud model enables you to realize the benefits of leveraging our intelligent content hub to manage your content in the cloud, while keeping customer data and production processing behind your firewall. To leverage the benefits of security and simplicity provided by a full cloud deployment, you can choose to also run production processing in the Messagepoint managed cloud or in your own private cloud.
Messagepoint provides native composition capabilities, as well as integration options and packaged integrations to legacy Customer Communications Management tools and digital communications systems such as Salesforce™, Twilio™, SparkPost™, and Clickatell™. These integrations enable you to leverage current investments and delivery infrastructure while making it easy to adopt Messagepoint.
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