Messagepoint and direct marketing
Direct marketers need the right technology to meet the ever-changing needs of the customer, while also reducing costs and improving the ROI of direct marketing programs. The need to leverage and optimize the use of customer data across multiple campaigns and drive 1:1 personalization is not easy and requires the right tools to manage the complexity.
It requires a platform to streamline the use of dynamic and flexible messaging in a wide range of content and formats for better response rates. It needs a platform that can work at the speed of business, with rapid change management, while maintaining brand consistency and oversight.
How Messagepoint can help
Improve marketing performance.
Create unlimited versions of your direct marketing communications to perfectly target your customers to improve response rates. With intelligent and dynamic content management, you can share content and images across creative layouts, across channels, leveraging dynamic messages and data to determine what “plays” where.
Be more efficient and increase return on marketing investment.
Reduce the cycle time for managing changes from days to hours by giving marketers hands-on control to make edits and updates. Validate changes with rapid proofing and testing, with full integration into leading composition systems to ensure targeting rules are all firing correctly. This not only reduces costs but gives marketers the right platform to support their need for frequent and accurate image and messaging changes.
Drive variations easily to achieve advanced personalization.
Sophisticated master / child template hierarchies and dynamic shared content capabilities enable you to rapidly and easily create variations on campaign templates. This not only accelerates time to market, but enables advanced personalization and A/B testing that marketers need to know what works.
Engage your clients.
Involve your clients earlier in the review and approval process. Through Messagepoint’s intuitive, self-service interface, they can make and review changes with built-in workflow and tracking—all in real-time.
Let marketing control the message.
Personalize and target content to individual clients and leverage your data. Let marketers be in control and minimize the IT resources needed to get 1:1 personalized communications in the hands of the customer.
Improve quality and compliance.
Workflow everywhere reduces errors and compliance issues while simplifying change management workflow and tracking. Our variation management content inheritance model ensures brand consistency.
Make use of your data more efficiently
With Messagepoint, you can efficiently utilize data across multiple campaigns through a standardized structure, making data management and optimization easier.
Whitepaper – The Content Intelligence Revolution Part 2, Optimization & Assisted Authoring
Learn how AI-driven solutions will help organizations reduce the number of communication templates and provide greater granular insight to help organizations create better and more relevant content.Get the Whitepaper