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Now is the time to modernize your approach to Insurance correspondence

It’s critical to get the insurance customer communications experience just right. But with legacy systems slowing you down and technical debt growing, it can be  difficult to meet increasing demands for responsiveness, personalization, and service on across multiple channels.

Personalize to enable better customer experiences.

eBook - Top 10 Must-Have Capabilities of a Next Generation Correspondence Management System

Explore the top 10 characteristics that modern correspondence management systems should have to meet customer expectations today and in the future.

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Put your business users in control for greater agility and less IT burden.

Agility is key for insurers to quickly make changes in response to major events (weather), policy changes, regulatory changes, etc. While legacy CCM solutions require IT to make updates to communications, Messagepoint provides advanced capabilities that make it easy for marketers, customer experience teams, and claims teams to create and modify communications – reducing their reliance on technical resources and speeding time to market.

Cut the cost and time to manage policy and other complex documents.

Messagepoint’s modern cloud-based intelligent content hub enables policy managers to centrally manage and directly update content. This not only speeds up change management cycles dramatically, but it also reduces the cost of leveraging technical resources to do the work. In addition, intelligent content sharing and template variation management can make it more efficient to assemble welcome kits and other complex packages that truly speak to the customer’s needs and requirements, cutting response times and eliminating manual work.

Streamline customer communications management.

Imagine going from managing 90 email templates to 1 for a library of claims correspondence. Each of those 90 communications still exists and contains its own unique content, but they take advantage of a master template that shares its structure, common text, and graphics with its variants. These patent-pending capabilities not only make it incredibly easy to update the content in those communications, but this structure also makes it fast and easy to create new communications as well—accelerating time to market.

Empower customer service reps and agents with access to approved communications.

Give your front-line teams access to approved, standardized customer communications to ensure brand and message consistency while enabling faster responses to customer interactions. Through a controlled editing experience, your CSRs can personalize the message, delivering that extra touch when it really counts.

Get to digital faster.

Meeting customer needs means being able to communicate with them through the channels they want. Today, more than ever that often means digital. Messagepoint makes it easy to not only clean up and migrate legacy print communications, but we enable insurers to manage print and digital communications all in one place, sharing content and branding across the channels where appropriate for greater efficiency. The best part is we can make it easy to ensure your customers receive communications through the channel of their choice.

Target customers for cross-selling and up-selling.

Leveraging natural language rules, Messagepoint makes it fast and easy for you to target groups of customers with new communications and promotions that speak to their profiles, preferences, and needs.

Insurance Insurance Insurance

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