It’s critical to get the insurance customer communications experience just right. However, this is becoming more difficult over time as consumers expect higher degrees of responsiveness, personalization, and service than ever before.
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Agility is key for insurers to make changes quickly in response to major events (such as weather), policy changes, regulatory changes, etc. While legacy CCM solutions require IT to make updates to communications, Messagepoint provides advanced capabilities that make it easy for marketers, customer experience teams, and claims teams to create and modify communications—cutting out the middle person and speeding time to market.
Meeting customer needs means being able to communicate with them through the channels they want. Today, more than ever that often means digital. Messagepoint makes it easy to not only clean up and migrate legacy print communications, but we enable insurers to manage print and digital (email, SMS) communications all in one place, sharing content and branding across the channels where appropriate for greater efficiency. The best part is we can make it easy to ensure your customers receive communications through the channel of their choice.
Leveraging natural language rules, Messagepoint makes it fast and easy for you to target groups of customers with new communications and promotions that speak to their profiles, preferences and needs.
Messagepoint provides intelligent content management that enables policy manages to centrally manage and directly update content. This not only speeds up change management cycles dramatically, it reduces the cost of leveraging technical resources to do the work. In addition, intelligent content sharing and template variation management can make it more efficient to assemble welcome kits and other complex packages that truly speak to the customers needs and requirements, cutting response times and eliminating the manual work.
Imagine going from managing 90 email templates to 1 for a library of claims correspondence. Each of those 90 emails still exist and contain their own unique content, but they take advantage of a master template that shares its structure, common text, and graphics with its variants. These patent-pending capabilities not only make it incredibly easy to update the content in those communications, this structure makes it fast and easy to create new communications as well—accelerating time to market.
Give your front-line teams access to approved, standardized customer communications to ensure brand and message consistency while enabling faster responses to customer interactions. Through a controlled editing experience, your CSRs can personalize the message, delivering that extra touch when it really counts.
In this eBook, learn more about some of the largest hurdles affecting your claims customer experience journey and…Read the whitepaper
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