Imagine the power of having an intelligent assistant to help you migrate, optimize, author, and manage your customer communications. An assistant that makes it easy to create consistent, personalized, and relevant customer experiences across all channels and platforms.
That’s the power of MARCIE.
Messagepoint’s Advanced Rationalization and Content Intelligence Engine
MARCIE harnesses the power of artificial intelligence and machine learning to intelligently ingest, optimize, author, and manage the critical content that is the foundation of your customer communications.
Most organizations strive to create exceptional omni-channel customer experiences that deliver on their brand promise, inspiring loyalty and, in turn, a better bottom line. The single biggest obstacle faced in achieving this goal is the ability to manage an unprecedented amount of content that is locked up in various files, documents, and templates across a growing inventory of customer communications channels and technologies. Organizations waste precious resources managing disparate systems and modifying and re-authoring messages until the customer experience itself is fragmented, out of compliance, and brand equity is destroyed.
Messagepoint is the next generation of customer communications management solutions. We put content at the center of your communications by leveraging artificial intelligence (AI) and machine learning to understand your content and help you create more consistent, compliant, and relevant content while managing it more efficiently and effectively.
MARCIE’s Assisted Authoring capabilities are enhanced by ChatGPT and GPT-4 so that you can quickly, easily, and safely optimize your content with AI-generated suggested rewrites that align with desired reading levels, sentiment, and length. MARCIE’s ChatGPT and GPT-4 integration is governed by enterprise-grade controls so that you can safely optimize your content faster, while still retaining complete control over the outgoing message.
MARCIE adds the power of artificial intelligence and machine learning to Messagepoint, enabling you to intelligently ingest, optimize, author, and manage the critical content that is the foundation of your customer communications. Powering Content Intelligence capabilities across the Messagepoint platform and Rationalizer, MARCIE:
MARCIE finds duplicate and similar content, providing opportunities to consolidate messages for greater efficiency in managing communications through more effective use of Messagepoint’s advanced content sharing capabilities.
MARCIE knows and respects your brand. For every communication and message, the engine intelligently identifies elements that are out of compliance to ensure consistency across all communications and channels.
MARCIE assesses the reading comprehension level of every message to identify those that aren’t at the appropriate level for your audience using Flesch and Flesch-Kincaid scoring. Request suggestions for content rewrites that preserve the meaning of the content, but rewrites the content at a level that is more accessible to a wider audience.
Identify the sentiment of your content so that you can evoke the right emotion and response from your audience. Request suggestions for content rewrites that preserve the meaning of the content, but convey a more appropriate sentiment so that you can more persuasively connect with your audience.
Request summarized content of a specified length that preserves the original meaning to accelerate the creation of content for reuse across touchpoints and channels. This is crucial for digital channels like email, SMS or mobile apps which require shorter form communication, and whose users have a shortened attention span.
Messagepoint can solve your most complex communications problems. See for yourself why so many industry leaders rely on us every day.
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MARCIE adds powerful Content Intelligence capabilities to Messagepoint’s award-winning CCM platformRead the brochure
Learn how AI increases operational efficiency and drives greater customer loyalty.Watch the video