AI-Powered Content Intelligence Engine

MARCIE is Messagepoint’s Advanced Rationalization and Content Intelligence Engine

Imagine the power of having an intelligent assistant to help you migrate, optimize, author, and manage your customer communications. An assistant that makes it easy to create consistent, personalized, and relevant customer experiences across all channels and platforms.

That’s the power of MARCIE.

Introducing MARCIE

Messagepoint’s Advanced Rationalization and Content Intelligence Engine

MARCIE harnesses the power of artificial intelligence and machine learning to intelligently ingest, optimize, author, and manage the critical content that is the foundation of your customer communications.

MARCIE - Messagepoint Rationalizer Dashboard screenshot

Why MARCIE?

Most organizations strive to create exceptional omni-channel customer experiences that deliver on their brand promise, inspiring loyalty and, in turn, a better bottom line. The single biggest obstacle faced in achieving this goal is the ability to manage an unprecedented amount of content that is locked up in various files, documents, and templates across a growing inventory of customer communications channels and technologies. Organizations waste precious resources managing disparate systems and modifying and re-authoring messages until the customer experience itself is fragmented, out of compliance, and brand equity is destroyed.

Messagepoint is the next generation of customer communications management solutions. We put content at the center of your communications by leveraging artificial intelligence (AI) and machine learning to understand your content and help you create more consistent, compliant, and relevant content while managing it more efficiently and effectively.

MARCIE knows content

MARCIE adds the power of artificial intelligence and machine learning to Messagepoint, enabling you to intelligently ingest, optimize, author, and manage the critical content that is the foundation of your customer communications. Powering Content Intelligence capabilities across the Messagepoint platform and Messagepoint Rationalizer, MARCIE:

Streamlines communications management by consolidating duplicate and similar content.

MARCIE finds duplicate and similar content, providing opportunities to consolidate messages for greater efficiency in managing communications through more effective use of Messagepoint’s advanced content sharing capabilities.

Ensures consistency and compliance with brand standards.

MARCIE knows and respects your brand. For every communication and message, the engine intelligently identifies elements that are out of compliance to ensure consistency across all communications and channels.

Communicates at the right level with reading comprehension analysis.

MARCIE assesses the reading comprehension level of every message to identify those that aren’t at the appropriate level for your audience using Flesch and Flesch-Kincaid scoring.

Ensures the right sentiment is communicated, always.

MARCIE identifies the sentiment of your messages so that you can evoke the right feelings and emotions from your customers, positively impacting the customer experience across all channels.