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Articles

2019 Aspire CCM Leaderboard

BY Ed Worsfold

Messagepoint Inc. has been named as a leading provider of Customer Communications Management (CCM) solutions in the Aspire Leaderboard for the second consecutive year.

The Aspire Leaderboard is a positioning grid ranking 22 vendors across the CCM industry according to their capabilities, vision and market presence. In addition to being selected as an overall CCM leader, Messagepoint leads in both the Business Authoring and Content Intelligence categories.

“Messagepoint is putting a strong focus on Content Intelligence capabilities, with artificial intelligence and machine learning becoming the backbone of its CCM platform,” said Kaspar Roos, CEO, and founder, Aspire.”Messagepoint’s aim is to utilize Content Intelligence to easily migrate legacy content, optimize content and automate key aspects of content management to help business users create more consistent, higher-quality communications. These capabilities address key pain points that have represented significant barriers to both modernization and optimization of the customer experience.”

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