Rationalizer leverages the power of AI to migrate and optimize your corpus of communications into Messagepoint.
Rationalizer leverages the Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE), our AI-powered Content Intelligence and generative AI engine, to simplify content migration by making it easy to get your content off of legacy systems and into Messagepoint. While most approaches merely lift and shift your content, bringing along all the old problems with it, Rationalizer accelerates content consolidation and optimization with suggested content rewrites to efficiently clean up inventories.
Rationalizer automates the ingestion of your content into Messagepoint, enabling you to take content libraries from legacy platforms 99% faster and with far less cost than manual services led approaches. In the process, metadata tags are assigned to content, automating a key process in the migration process.
Through the rationalization process, the Content Discovery Dashboard and drill down reports give you detailed, actionable insights into your corpus of communications.
Find duplicate and similar content within your content inventory, providing opportunities to consolidate messages, leading to greater efficiency in managing omni-channel communications through its advanced content sharing capabilities.
Rationalizer’s analysis reveals actionable insights for cleaning up your content. Leveraging generative AI, it can suggest rewritten content to address any issues and accelerate content optimization while preserving intended meaning. What would normally take teams months or even years of manual effort, can now be done in a fraction of the time with greater accuracy and far less cost. The best part is, you remain in total control. Rationalizer’s embedded generative AI capabilities enable you to:
Once your content is consolidated and optimized, you are ready to move it into Messagepoint.
The Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE) brings the power of artificial intelligence to Rationalizer. MARCIE is the brain behind the advanced content services that enable Rationalizer to process, analyze, and optimize content at scale. Augmented by generative AI, MARCIE also enables you to request suggested rewrites to streamline the optimization process while enabling you to retain total control over your content.
Rationalizer leverages advanced AI and NLP techniques to analyze communication assets at a granular level—down to phrases and rules. It detects semantic similarity, content redundancies, inconsistencies, across thousands of templates and documents - giving business users insights into what content to keep, consolidate, or rewrite. This automated insight empowers teams to improve consistency and reduce operational and compliance risk.
MARCIE’s AI-powered content analysis and dashboards dramatically accelerate content reviews, giving stakeholders actionable insights without having to manually audit thousands of documents. This shared visibility and division of labor improves alignment, reduces bottlenecks, and transforms what usually takes thousands of hours into seconds of work.
Rationalizer provides organizations with clear visibility into their existing corpus, enabling them to identify redundant, inconsistent, or outdated communications that undermine CX. From there, Rationalizer’s AI can optimize content for clarity, sentiment, and brand alignment, making communications easier to understand and more consistent overall. Rationalizer also prepares content which was previously tied to legacy formats like print for reuse in digital channels. Rationalizer breaks content down into standardized components which can then be delivered across multiple channels while being efficiently controlled from a single point of change.
Messagepoint can solve your most complex communications problems. See for yourself why so many industry leaders rely on us every day.
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