MARCIE, Messagepoint’s proprietary AI-powered Content Intelligence platform, redefines how organizations optimize, translate, and manage customer communications.
Imagine the power of having an intelligent assistant that provides deep insights into your content, while making it easy to optimize customer experiences. Available throughout the Messagepoint platform, and via APIs, MARCIE enables organizations to automate critical content-related processes at scale with greater efficiency, accuracy, and consistency than is humanly possible.
That’s the power of MARCIE.
MARCIE matches or exceeds the accuracy of human driven content processes, while significantly reducing the associated time and cost:*
*Than traditional manual methods
MARCIE can ingest and analyze large volumes of communications and documents in various formats, identifying logical content components, and applying searchable metadata tags. This prepares your content for migration to Messagepoint or supports other content cleanup and optimization initiatives you are undertaking.
MARCIE identifies all instances of similar and duplicate content throughout your entire document library, providing opportunities for consolidation and correction. This enables you to significantly reduce content objects under management and drive messaging consistency through content reuse across communications and channels.
MARCIE can assess your content for readability, sentiment, and brand alignment. Analysis can be done at both the content object level for an individual communication or across your entire corpus of communications.
Leveraging generative AI, MARCIE optimizes content with suggested rewrites to align content with ISO plain language standards, target reading levels, sentiment, length, and brand alignment —without compromising its meaning and while retaining full control over the outgoing message.
Improve the speed and accuracy of translation with MARCIE’s AI-powered translation capabilities. Translate content into 60+ languages simultaneously in seconds. Check the accuracy of translation with AI that validates that the meaning and structure of your content is preserved across all language versions.
While standalone AI tools are powerful, they introduce inefficiencies and risks when used for regulated customer communications. From a process perspective, when using ChatGPT or other standalone AI solutions, users have to copy and paste content between their CCM environment or source document between the disconnected systems. In the process, formatting and variables will be lost and those elements will need to be reworked. In contrast, MARCIE’s AI capabilities are embedded directly into the Messagepoint platform. Prompts are already optimized to enable analysis, rewrites, and translation, and the content is maintained within the same environment so no rework is required. Guardrails ensure that no PII is ever accessed by AI and that the content and rules aren’t used for training public models. This enables organizations to harness the speed of AI without sacrificing control.
MARCIE provides enterprise-grade security with multiple guardrails in place to ensure your data is handled properly and kept safe. MARCIE, and all Messagepoint solutions that leverage its capabilities, are deployed within a secure cloud environment that is separate from the production environment where customer communications involving PII are composed. This separation ensures that MARCIE exclusively handles non-PII content such as text, images, and variables, unless PII is manually entered in error. All content processed by MARCIE is encrypted in transit and at rest using industry-leading standards. Messagepoint also has strict data governance and retention policies in place to ensure your content remains private, secure, and fully under your control.
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MARCIE adds powerful Content Intelligence capabilities to Messagepoint’s award-winning CCM platform
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