Messagepoint Named a Leader in AI & CCM by Top Analysts and Award Programs

Messagepoint has kicked off 2025 with serious momentum, continuing to earn accolades and recognition from top analyst firms and industry award programs for its AI-powered, cloud-based content hub that is transforming how regulated organizations manage customer communications.

These honors reflect Messagepoint’s long-standing culture of innovation and track record of introducing game-changing solutions to the CCM space. We were the first to deliver a cloud-based CCM platform that enabled business users to create and update communications without IT coding, and our patented Variation Management and unique modular approach to content management enable unparalleled efficiency and control when managing complex, regulated content at scale.

We also pioneered the use of AI in CCM with our proprietary AI engine, MARCIE. First, we focused on the challenges of content migration and rationalization, then turned our attention toward optimizing content for increased customer engagement. Today, our AI experts lead the way in leveraging the latest in generative AI to provide customers with built-in optimization for plain language, reading levels, sentiment, brand adherence, and even translation.

That’s why the industry is paying attention. In the past few months, Messagepoint has been named a leader across multiple analyst evaluations and received several major industry awards.

Recent analyst reports placing Messagepoint in a leadership position include:

The QKS 2025 SPARK Matrix™

For the fifth consecutive year, Messagepoint has been recognized as a Technology Leader in the 2025 SPARK Matrix™ for Customer Communication Management by QKS Group (formerly Quadrant Knowledge Solutions). The report cited that Messagepoint leads in its ability to provide more intelligent approaches to migrating, authoring, optimizing and managing content, spotlighting several key differentiators including its proprietary AI engine, MARCIE, and headless APIs for delivering content to support dynamic digital use cases.

“Messagepoint is built on a modern cloud-native architecture, allowing enterprises to scale communications efficiently without infrastructure constraints… The ability to handle large-scale omnichannel communications without the complexities of legacy architecture positions it as a forward-thinking solution for enterprises undergoing digital transformation.”

— Saurabh Raj, Analyst, QKS Group

Access the Spark Matrix for CCM

The 2025 Aspire CCM Technology Vendors Leaderboard

For the seventh consecutive year, Messagepoint has been recognized as a Leader in the 2025 Aspire Leaderboard™ for Customer Communications Management by Aspire Customer Communications Services. The company earned a leadership position across multiple Leaderboards, including:

• Vendor Hosted SaaS CCM: Cloud-native CCM software solutions which are offered as a service (SaaS) and hosted and managed directly by the vendors
• AnyPrem CCM Software: CCM solutions that can be deployed on-prem or in a hosted, public, virtual private or hybrid cloud configuration

Enterprise Communications Processing (ECP): Post-composition or downstream processing software which can orchestrate diverse input and print output streams

“Messagepoint was the first software vendor in the CCM industry to fully integrate generative AI into its platform, and its recent advancements in AI-based translation and translation accuracy checks leveraging advanced prompt engineering with multi-LLMs show again its innovative approach to solving real-life content challenges, If you’re looking for a solution that enables business users to control complex, regulatory content at a very granular level and use AI to intelligently manage it at scale, Messagepoint is definitely a solution to consider.”

— Kaspar Roos, Founder and CEO, Aspire CCS

Access the Aspire CCM Leaderboard

The IDC MarketScape Report for Intelligent CCM

Capping off 2024, Messagepoint was named a Leader in The  IDC MarketScape for Intelligent Customer Communications Management, which evaluates vendors that natively own or integrate forms technology and artificial intelligence or generative AI (GenAI) features for the enhancement of automation in content creation, management, or insights and discusses the shift from traditional document generation to a more intelligent communication platform. The MarketScape highlights Messagepoint’s strengths in AI-powered Assisted Authoring, the ability to support real-time, contextually relevant personalized experiences, and the Touchpoint Exchange, which acts like a communications app store within Messagepoint’s cloud-based content hub.

“Messagepoint’s AI-powered platform continues to change traditional customer communications management with its ability to incorporate intelligence that makes real-time, contextually relevant experiences possible. Another important element to AI/ML/GenAI is Messagepoint’s AI-based search and content intelligence features for content authors and curators to effectively leverage content snippets as a foundation for creating highly personalized communications across digital channels,”

— Marci Maddox, Research Vice President, Digital Experience Strategies, IDC

Read the IDC Marketscape for CCM Excerpt

It’s not just analysts who are taking notice. Messagepoint’s innovations are delivering measurable results across industries and earning recognition for the impact they’re having:

Award-winning speed and control for mortgage borrower communications

Top mortgage servicers and sub-servicers are taking control of borrower communications with Messagepoint’s cloud-based, no-code platform and achieving transformative results: Change cycles reduced from weeks to minutes, templates under management cut by 90%, all print and digital communications controlled in one system, and improved clarity of their messaging using AI.

In recognition of this profound real-world impact, Messagepoint was honored with both the 2025 MortgagePoint Tech Excellence Award and the HousingWire Tech100 Mortgage Award, both of which recognize the most innovative and impactful technology providers driving the mortgage industry forward.

Improving the speed and accuracy of translation through AI

Messagepoint’s innovative AI-powered translation and translation accuracy capabilities were recognized with multiple awards presented by the Business Intelligence Group:

The BIG Innovation Award honored the impact these capabilities are having in the Medicare Advantage space. These capabilities, embedded within the Healthcare Touchpoint Exchange, enabled teams to reduce translation workloads by 50%, cut translation costs by over 60%, and save thousands of hours in quality assurance during the 2025 Annual Enrollment Period.

The Artificial Intelligence Excellence Award (awarded to Messagepoint for the third consecutive year) focused specifically on its unique AI-powered accuracy checks. These capabilities validate semantic meaning, formatting, variables, and named entities across all language versions of a communication, significantly reducing QA effort while improving overall accuracy.