Messagepoint Communications Cloud
Giving you intelligent control over your content so you can deliver optimized, personalized, and compliant customer communications across any channel.
Messagepoint Communications Cloud
Automate the work of customer communications management with agentic AI
AI-powered Control for All Customer Communications
The Messagepoint Communications Cloud is a SaaS-based, AI-powered customer communications management (CCM) solution that enables business users to create, manage, and compose personalized customer communications across print and digital channels—without reliance on IT.
Powered by MARCIE, Messagepoint leverages agentic AI, generative AI, and advanced content intelligence to automate the work of managing content, rules, and communications, so your teams can focus on what matters most: delivering exceptional customer experiences.
Transformative Customer Communications Management
The AI-Powered Future
Artificial intelligence is fundamentally changing customer communications management. It is not simply another feature in CCM—it is the foundation for a faster, more intelligent, and adaptive communications future. Messagepoint is leading the way with AI-powered automation driven by a deterministic engine that enables organizations to confidently create, manage, optimize, and control customer experiences across digital and traditional channels.
Accelerate change
The pace of business has changed. Customer communications must keep up. Messagepoint combines intelligent content management with advanced AI to help organizations move faster, reduce effort, and respond more quickly to changing business, regulatory, and customer requirements. The result is faster time to market without sacrificing accuracy, governance, or control.
Deliver modern experiences
Customer experiences are only as good as the content they deliver. Messagepoint combines intelligent content management, advanced personalization, and omnichannel delivery capabilities to help organizations create more relevant, consistent experiences wherever customers engage. As communications evolve beyond documents into dynamic customer experiences, Messagepoint provides the foundation to deliver them at scale.
Empower business users
Messagepoint was built on a simple idea: customer communications should be managed by the people who understand them best. From content creation through production processing, Messagepoint reduces dependence on IT through its no-code and agentic conversational UXs, while maintaining the governance and control large enterprises require.
Built for accuracy
In regulated industries, speed is only valuable when paired with accuracy. Messagepoint’s intelligent content management model ensures consistency, governance, and control across communications while creating an efficient, trusted foundation for AI-powered operations.
Automate the work of CCM with agentic AI
MARCIEAssist™ is Messagepoint’s agentic AI capability that dramatically reduces the time and effort required to manage communications. Users simply describe what they want to accomplish, and MARCIEAssist intelligently executes supported actions across content, rules, data, and templates—while keeping users fully in control. It also provides contextual guidance and insights to help users complete tasks faster and more confidently.
Manage your content intelligently
The Messagepoint Communications Cloud enables business users to take control of managing content, rules, and templates within its intelligent content hub. By enabling teams to centrally manage and share pieces of content across communications and channels, organizations achieve increased content control that dramatically reduces time to market, simplifies change management and ensures consistency and compliance across their library of communications.
Analyze, optimize, and translate your content with AI
Messagepoint’s AI Assisted Authoring capabilities ensure clearer, more consistent, and easier-to-understand communications. Assisted Authoring detects issues within your content across your entire communications library and suggests optimized rewrites to align content with ISO plain language standards, target reading levels, sentiment, length, and brand guidelines. AI Translation and Translation Accuracy validation accelerate translation while preserving meaning, structure, formatting, and terminology.
Manage print and digital in one place
Say goodbye to siloed systems and disparate processes for each communication channel. The Messagepoint Communications Cloud enables you to centrally manage and control the content in your print and digital communications in one spot—making it easy to support your customers’ channel preferences. Headless CCM capabilities and RESTful APIs deliver personalized, data-driven content on demand to dynamic digital endpoints such as web portals, mobile apps, and chatbots.
Drive efficiency through content sharing and variation management
In Messagepoint, content is managed as reusable components that can be shared across communications and channels. Make a change once and apply it everywhere that content is used, eliminating redundant work and improving consistency. Patented Variation Management extends that efficiency by enabling master touchpoints to share content and formatting with variants and sub-variants, dramatically reducing templates under management.
Deliver personalized communications at scale
Messagepoint makes it easy to achieve advanced levels of personalization using intuitive natural language targeting and variables that drive relevant text and images based on preferences, behaviors, demographics, products, regions, or other customer data. And while these capabilities are advanced, business users don’t have to be programmers to use them.
Standardize and distribute model documents
The Messagepoint Touchpoint Exchange enables organizations to create model touchpoints containing standard layouts and content to that can be securely shared with others. The Exchange enables updates to be synced to child touchpoints, helping maintain consistency, accuracy, and alignment with a single click when changes are made to the model.
High-performance composition controlled by business users
Messagepoint offers high-performance composition for batch, on-demand, and ad-hoc communications across print and digital channels. Non-technical business users are given unprecedented control over the management of composition templates, reducing reliance on IT and accelerating time to market. For communications with complex design requirements, advanced layout controls provide precise control over structure, formatting, and content placement to help ensure every communication renders as intended.
Reduce overhead with cloud-hosted CCM
The Messagepoint Communications Cloud is backed by Messagepoint’s secure, highly available cloud infrastructure. The solution provides organizations with the flexibility to run their CCM environment fully in the cloud or in a hybrid cloud model. Hybrid cloud options enable composition and production processing to be hosted in a private cloud or on-premise when corporate operational requirements surrounding PII demand it.
Frequently asked questions
How is the Messagepoint Communications Cloud different from other CCM platforms?
What kinds of communications can be managed in the Messagepoint Communications Cloud?
What channels does Messagepoint support?
How does Messagepoint’s agentic AI accelerate the work of CCM?
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