The AI Inflection Point in CCM: From Assistance to Governed Automation
Crisis Communications
Prepare yourself for the unexpected
While most large organizations have invested a lot of time and planning into making sure their employees and core IT systems are ready for a crisis, the same can’t be said for their customer communications.
How Messagepoint can help
Let agentic AI handle the heavy lifting
When the unexpected happens, your people shouldn’t be buried in manual content updates. Just describe the changes you need, and MARCIEAssist intelligently executes the required updates across your content, rules and communications—so your team can focus on the judgment calls that a crisis demands.
Accelerate your response by empowering content authors
Messagepoint gives your business users and content authors the control they need to author content, target customers, proof and test communications without IT support.
Target your message where it’s needed
Quickly create rules from existing data feeds to easily target customers that need to receive critical information while respecting language and channel preferences.
Create new communications without IT
Instantly create a variation of an existing communication in minutes to act on unexpected situations without IT bottlenecks.
Share updated content everywhere it’s needed
Messagepoint enables you to share content at a granular level across communications in multiple channels to streamline change management processes and take advantage of existing content repositories.
Update all your channels at the same time
Our content hub feeds critical communication updates in shared content objects across your customer communications channels (print, email, text, web) instantly ensuring that whatever channel your customer leverages, it reflects the same information.
Get your messaging right
In times of crisis, it’s key that your communications are easily understood, especially by vulnerable populations and those with Limited English Proficiency. Messagepoint’s AI Assisted Authoring can analyze your content’s reading comprehension level and suggest rewrites that are more accessible and optimized for plain language. It can also provide accurate translations at the click of a button, making it easy to serve customers in their preferred language.
Crisis Communications: Best practices for preparing for the unexpected
If we’ve learned anything through the COVID-19 pandemic, it’s that life is unpredictable. Just as most of us as individuals were ill-prepared for this crisis, many organizations were challenged to quickly and efficiently adapt their customer communications.
