Messagepoint Communications Cloud
Giving you intelligent control over your content so you can deliver optimized, personalized, and compliant customer communications across any channel.
Digital Experiences
Deliver personalized digital experiences your customers will love
With more customer interactions happening online, providing a great digital experience is key to acquisition and retention. Most regulated organization struggle to deliver experiences that are easy to access, relevant to the reader, and optimized for the channel they are on.
Messagepoint makes it easy to deliver personalized experiences on the digital channels your customers prefer by giving you centralized, intelligent content management in our AI-powered platform.
Expects Speed
Tech Savvy
SMS
Expects Personalization
The experience must meet the needs of the digital native generation
By 2030, millennials and Gen Z will comprise 74% of the global workforce. It’s critical to design digital experiences that align with the expectations of these digital natives.
Today’s Experiences Are Stuck In An Old Paradigm
PDFs = Poor Digital Experiences
The backbone of the digital experience for organizations in regulated industries has been the PDF. Challenging to navigate and read, PDFs make it difficult for customers to find what they want– especially on mobile devices.
Go Beyond The Right Content, On The Right Channel, At The Right Time
Simply offering more channels to customers isn’t enough to impress them. Great digital experiences are accessible at high speed, personalized to the customer, and optimized to take advantage of the unique features of the channel.
Transform Your Digital Customer Experience With Messagepoint
Create once, publish everywhere
Driving consistency and personalization across channels is critical, but can lead to a lot of redundant content sitting in silos around an organization. Unless of course, you centrally manage that content and enable digital delivery for systems to access. Messagepoint’s intelligent content hub does just that.
Manage content, not documents
Instead of managing customer communications as whole documents, Messagepoint focuses on a modular approach to content management. Documents are broken down into reusable content components which work across channels, and can be accessed by APIs for use in digital endpoints as part of a dynamic digital experience:
- Web
- SMS
- Chatbot
- Mobile App
- IVR
Create relevant and personalized experiences
With Messagepoint’s dynamic content targeting and variation management, you will not only manage content more efficiently, but will deliver highly personalized digital experiences. AI Assisted Authoring also ensures that your content matches your brand, has the right sentiment, and adheres to your businesses’ desired reading level.
Centrally manage and control content
Managing the content for every channel separately is inefficient, costly, and ultimately leads to a fragmented customer experience. With Messagepoint, you can centralize all content for all channels within our intelligent, cloud-based content hub. With a single point of change, you can update a content component once and see the changes instantly wherever it's used.
Establish consistency and compliance across all channels
Content housed in Messagepoint is abstracted from the presentation layer, meaning it is not tied to any specific communication type or delivery channel. Messagepoint’s headless CCM capabilities leverage RESTful APIs to deliver personalized, relevant content in HTML or JSON formats to next-gen digital endpoints with sub-second response times.
Empower business users with no-code control
Messagepoint gives business users the ability to directly author and manage the content that is used in digital communications and experiences without having to rely on IT or developers. Not only does this lift the burden on technical teams, but it also gives your organization the speed and agility it needs to deliver dynamic digital experiences.
Speed, performance, and security
Messagepoint APIs can deliver content with sub-second response times so when your customers demand personalized, near-real-time responses, you can rest assured that they get it. While in transit, your customer data is kept safe with Messagepoint’s Zero-Trust security model that validates the security and integrity of every device, node, and activity involved in the production process.
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