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Agentic AI that transforms how the work of CCM gets done

CCM, Reinvented.

MARCIEAssist is Messagepoint’s agentic AI capability that fundamentally transforms how customer communications work gets done. Users simply describe what they need, and MARCIEAssist intelligently plans and executes supported actions across the system—while keeping users fully in control.

Providing agentic AI support throughout Messagepoint

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MARCIEAssist’s agentic AI

  • Accelerates the work of CCM up to 10X
  • Automates key content operations in Messagepoint
  • Provides insights into content, rules, and communications
  • Offers contextual guidance to help users complete tasks faster and more confidently
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A conversational experience built for business users

Users interact with MARCIEAssist through a modern chat interface using natural language requests and voice commands. It interprets intent, seeks clarification when needed, and explains actions before execution.

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Do the work of CCM faster

MARCIEAssist accelerates communications work by intelligently automating key tasks using a deterministic engine, such as:

  • Creating and managing touchpoints
  • Editing and refactoring content
  • Applying and modifying targeting rules
  • Applying and editing styles

The result: faster updates, less manual effort, and easier access for business users.

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Built-in guardrails for governance, privacy and trust

MARCIEAssist operates within strict governance boundaries aligned to user roles, permissions, data access, and defined system actions. It never has access to PII, does not perform unauthorized actions, and provides guidance when a request falls outside its approved boundaries. These guardrails prevent unintended changes, support security and privacy requirements, and ensure trust in AI-assisted workflows.

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Total confidence with full visibility and control

Every action MARCIEAssist takes is fully visible, traceable and reversible.

Users can review detailed audit trails to see exactly what MARCIEAssist has done in the system and roll back changes or restore previous versions of content and rules at any time.

Total confidence with full visibility and control

Get answers, guidance and insight in the flow of work

MARCIEAssist provides contextual guidance and insights as users work—helping them understand how to complete tasks and what impact changes may have. This reduces manual investigation, accelerates impact analysis, reinforces system learning, and helps users make changes more confidently.

Get answers, guidance and insight in the flow of work

Frequently asked questions

What is agentic AI in customer communications management (CCM)?
How is agentic AI different from traditional AI or AI assistants in CCM?
How can AI automate customer communications management?
Is AI safe and compliant for managing customer communications?