The AI Inflection Point in CCM: From Assistance to Governed Automation
iNSURANCE
Modernize insurance correspondence management with AI
Exceptional policyholder communications play a critical role in building trust and shaping the customer experience. But with legacy systems slowing you down and technical debt growing, it can be difficult to meet increasing demands for responsiveness, personalization, and service across channels.
Personalize communications to enable better customer experiences.
- Policy documents
- Direct marketing
- Claims communications
- Certificate or Evidence of Coverage
- Notices and renewals
- Agent communications
- Welcome kits
- ID cards
- Billing and payment statements
Why Choose Messagepoint for Insurance
Get your communications out the door faster
Reduce cycle times by putting the days of waiting on IT and third-parties behind you. With Messagepoint, the entire authoring, editing, and targeting process can be accomplished by non-technical business teams using our intuitive and code-free UI. Your teams gain full control and visibility, streamlining your core processes for communication authoring and generation across all channels.
Automate the work of managing policyholder communications
Between regulatory changes, product launches, and policy updates, keeping policyholder communications accurate and compliant is never-ending. With MARCIEAssist, the heavy lifting is done for you—business users describe what they need, and agentic AI executes the changes across your content, rules, and communications while you stay in control.
Put business users in control for greater agility
When weather events, policy changes, or new regulations hit, insurers need to respond fast. Messagepoint puts content creation and updates in the hands of marketing, customer experience, and claims teams—not IT—so you reduce reliance on technical resources and accelerate time to market from weeks to days.
Cut the cost and time to manage communications
The Messagepoint Communications Cloud enables you to manage content as reusable components that can be shared across communications—enabling faster changes and greater consistency. Paired with Messagepoint's patented Variation Management, you can dramatically reduce the amount of content your team has to manage and maintain.
Empower frontline teams with access to approved communications
Give your frontline CSRs and agents access to approved, standardized customer communications to ensure brand and message consistency while enabling faster responses to customer interactions. Through a controlled editing experience, your CSRs can personalize the message, delivering that extra touch when it really counts.
Deliver exceptional digital experiences
Meeting customer needs means reaching people through the channels they prefer—and increasingly, that means digital. Messagepoint enables insurers to centrally manage personalized, data-driven content and deliver it seamlessly across email, SMS, and PDF, or as part of a dynamic HTML web or mobile app experience.
Target customers for cross-selling and upselling
Leveraging natural language rules, Messagepoint makes it fast and easy for you to target groups of customers with new communications and promotions that speak to their profiles, preferences, and needs.
