Messagepoint Communications Cloud
Giving you intelligent control over your content so you can deliver optimized, personalized, and compliant customer communications across any channel.
AI Assisted Authoring
AI-powered content optimization for customer communications—powered by MARCIE
Create better content, effortlessly
Messagepoint Assisted Authoring harnesses the power of AI through Messagepoint’s AI engine, MARCIE, to help you analyze, optimize and translate your content faster than ever before. Assisted Authoring is available in the Messagepoint platform and Rationalizer, Messagepoint’s solution for accelerating the migration of content from legacy systems and formats to modern environments.
Understand your content at scale
Gain powerful insights into the reading level, sentiment, and brand adherence of your content and identify where similar and duplicate content exists with dashboards and reports that give you detailed, actionable insights into your entire corpus of communications.
Drive customer understanding with plain language
Align your communications with ISO plain language principles to deliver clearer, easier-to-understand communications. Optimizations include removing technical jargon and acronyms, using clear and concise language, and restructuring content to ensure important information doesn’t get missed.
Accelerate translation while improving accuracy
Generate accurate translations into 60+ languages in a second using integrated AI translation. Use Translation Accuracy checks to validate that the meaning and structure of your translated content is consistent across all language versions.
Optimize content for reading levels to reach more customers
Analyze content using Flesch-Kincaid Grade Level scoring to quickly identify communications that are too complex for your audience. Assisted Authoring provides AI-generated rewrite suggestions that preserve meaning while revising content to a specified reading level.
Generate channel-specific content renditions
Receive AI-driven recommendations to summarize and reduce content to a specified length without compromising meaning. This accelerates the creation of channel-appropriate renditions for email, SMS, mobile apps, and other digital channels where shorter-form communication is essential.
Drive consistency and compliance with brand standards
Using your configurable brand profile, MARCIE detects content that is out of compliance with your brand guidelines—such as restricted terms, legal marks, sentence length, or formatting standards—ensuring consistency across all communications and channels.
Ensure the right sentiment is communicated, always
Identify negative or misaligned sentiment that may prevent your content from connecting with customers. Assisted Authoring flags sentiment outliers and provides rewrite suggestions that preserve meaning while conveying a more appropriate or positive tone.
Frequently asked questions
How does Messagepoint Assisted Authoring help teams use AI while maintaining control over regulated communications?
How does Assisted Authoring improve customer understanding across large communication libraries?
Do I need to know how to write prompts or have AI expertise to use Messagepoint Assisted Authoring?
Featured Resources
What is CCM? Understanding Customer Communications Management Software
Customer communications is a general term that refers to many different types of communications across all industries and sectors.
