The AI Inflection Point in CCM: From Assistance to Governed Automation
Government and Public Sector
Modernize client communications to enable seamless experiences across channels
To provide a fair and equitable experience, state and local government agencies need to deliver client notices that are clear, compliant, and accessible on a constituent’s preferred channel.
Messagepoint is a cloud-based, AI-powered noticing platform that enables governments to efficiently author, produce, and deliver better, more consistent experiences across both print and digital channels.
We support client communications and notices across a range of services.
- SNAP and TANF
- Medicaid
- Children and Family Services
- Civil Justice
- Home Care and Long-Term Care
- Medical Assistance Programs
- Rental Assistance Programs
- Supportive and Affordable Housing
Why Choose Messagepoint
Automate the work of managing client communications
MARCIEAssist, Messagepoint’s agentic AI for CCM, transforms how government communications work gets done. Describe what you need—a regulatory update, a program change, a new eligibility requirement—and it automates actions across content, rules, and communications, with a full audit trail, strict guardrails, and rollback, so you stay in control.
Accelerate change cycles by empowering non-technical users
Stop waiting on IT and third parties to make content changes. With Messagepoint’s intuitive, no-code interface, non-technical teams handle the entire authoring and targeting process themselves—no more spreadsheets and Word documents—dramatically increasing the efficiency and agility of your operations.
Centrally control notices sent by local agencies and partners
The Messagepoint Touchpoint Exchange enables you to create model notices with standardized layouts and approved content, then distribute them to the partners and counties who deliver them. The result is centralized governance for your agency, so every client receives accurate, compliant, up-to-date communications—no matter who sends them.
Orchestrate and track notices across channels
Messagepoint Conductor coordinates and tracks every client notice sent out. It routes notices to constituents' preferred channels, captures delivery and engagement status, and can trigger follow-up communications if needed. Agencies get complete visibility into which notices were generated, when they were sent, and whether they reached the client—creating the audit trail necessary to demonstrate a good-faith effort to establish contact.
Reduce risk and ensure compliance
Keeping notices compliant with constantly shifting regulations eats up time and effort. Messagepoint’s built-in review and approval workflows, combined with the QA Module, ensure sensitive content is always reviewed and approved by the right stakeholders before being sent. You can also track the entire history of changes made to a notice with Messagepoint’s comprehensive audit log.
Get your communications out the door faster
Reduce cycle times by putting the days of waiting on IT and third-parties behind you. With Messagepoint, the entire authoring, editing, and targeting process can be accomplished by non-technical business teams using our intuitive and code-free UI. Your teams gain full control and visibility, streamlining your core processes for communication authoring and generation across all channels.
Manage print and digital notices in one place
Stop managing content separately for each channel. Messagepoint lets agencies centrally control content for every channel in one intelligent content hub—accelerating time to market, eliminating redundant work, and ensuring a consistent cross-channel experience. It also integrates with archiving technology, giving constituents digital access to their notices through your web portal.
Ensure the right information gets to the right constituent
Content within notices can vary depending on a variety of factors such as fit with program eligibility criteria, a constituent’s age, or location. With Messagepoint, it’s easy to ensure the right content automatically gets to the right person using intuitive natural language targeting rules that drive personalized and relevant text and images based on client information.
Communicate clearly with constituents
Government notices can contain sensitive or life-changing information, which means it is critical that constituents can understand them —especially vulnerable populations and those with limited English proficiency. Messagepoint’s AI Assisted Authoring capability can optimize your content for readability, plain language, and sentiment, while AI Translation can translate your content into 60+ languages while helping preserve meaning and accuracy.
Enable 1:1 personalization of the constituent experience
Take personalization to the next level by empowering your frontline call centre to send follow-up communications based on conversations they have with constituents. Messagepoint Connected allows your frontline teams to access approved communications directly from their constituent management systems, customize them using a controlled editing experience, and send them to constituents on their channel of choice.
