Messagepoint Communications Cloud
Giving you intelligent control over your content so you can deliver optimized, personalized, and compliant customer communications across any channel.
The most intelligent AI engine for CCM
MARCIE, the Messagepoint Automation, Rationalization, and Content Intelligence Engine, introduces a fundamentally new model for customer communications management—one where AI handles the most complex, time-consuming tasks while you stay in control.
Available throughout the Messagepoint platform, MARCIE leverages agentic AI, generative AI, and traditional AI to automate the work of managing content, rules, and communications—enabling the delivery of optimized customer experiences across all channels.
That’s the power of MARCIE.
Messagepoint’s proprietary AI platform that transforms the work of customer communications management
Accelerates the work of CCM by up to 10X
Reduces CCM migration time by 99% and cost by 57%
Why MARCIE?
MARCIE reduces manual effort and helps improve accuracy while significantly reducing the associated time and cost.
Optimizes content for readability, sentiment or brand alignment 14X faster
Reduces QA cycles by 80%
Summarizes content for digital channels 5X faster
Translates content 20X faster
Content intelligence wherever you need it
Agentic AI built to do the heavy lifting of CCM
MARCIEAssist is Messagepoint’s agentic AI capability that does the work of managing communications for you. Simply describe what you need, and MARCIEAssist intelligently automates key processes across your content, rules, and templates—while you stay in complete control. MARCIEAssist also provides insights and guidance into your communications, helping you work faster and make decisions more confidently.
Intelligently ingest and rationalize your content
MARCIE can ingest and analyze large volumes of communications and documents in various formats, identifying logical content components and applying searchable metadata tags. This prepares your content for migration to Messagepoint or supports other content cleanup and optimization initiatives you are undertaking.
Identify similar and duplicate content
MARCIE identifies similar and duplicate content throughout your document library, providing opportunities for consolidation and correction. This enables you to significantly reduce content objects under management and drive consistency through content reuse across communications and channels.
Detect issues across your entire content library
MARCIE can assess your content for readability, sentiment, and brand alignment. Analysis can be done at the content object level for an individual communication or across your entire corpus of communications.
Optimize your content with generative AI
Leveraging generative AI, MARCIE optimizes content with suggested rewrites to align content with ISO plain language standards, target reading levels, sentiment, length, and brand alignment—without compromising its meaning and while retaining full control over the outgoing message.
Enhance the speed and accuracy of translation
Improve the speed and accuracy of translation with MARCIE’s AI-powered translation capabilities. Translate content into 60+ languages in seconds. Check the accuracy of translation with AI that validates that the meaning and structure of your content is preserved across all language versions.
Automate QA and compliance checks
Reduce the time, effort, and risk of ensuring Medicare Advantage ANOCs and EOCs are accurate and compliant with MARCIEAssure, Messagepoint’s AI-powered quality assurance solution. The solution automates thousands of checks across these documents against the latest CMS models and your own PBP and plan data—reducing QA review cycles by up to 80%.
Frequently asked questions
How does MARCIE enhance Customer Communications Management within Messagepoint?
What are the benefits of AI that is embedded in Customer Communication Management (CCM) solutions like MARCIE over standalone generative AI tools like ChatGPT?
What protections does MARCIE offer vs standalone AI platforms?
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