Messagepoint Communications Cloud
Giving you intelligent control over your content so you can deliver optimized, personalized, and compliant customer communications across any channel.
Migrate
Harness the power of AI to get your communications off legacy systems and into the Messagepoint Communications Cloud—faster and at a fraction of the cost.
Accelerate content migration using the power of AI
Rationalizer, Messagepoint’s AI-powered migration solution, simplifies and streamlines CCM modernization—making it easy to get your content off legacy systems and into Messagepoint. While most approaches merely lift and shift your content—bringing along all the old problems with it—Rationalizer accelerates content consolidation and optimization with suggested content rewrites to efficiently clean up inventories before they enter your new platform.
5-Step Migration Process
5 reasons to
choose Rationalizer
Reduces time to migrate, tag and consolidate content by an average of 99%
1
Reduces cost by an average of 57%
2
Scales to handle enterprise-wide migration programs
3
Reduces the number of content objects under management by an average of 70%
4
Optimizes content to improve the quality of communications
5
Intelligently ingest content
Rationalizer automates the ingestion of your content into Messagepoint, enabling you to take content libraries from legacy platforms 99% faster and at far less cost than manual services-led approaches. In the process, metadata tags are assigned to content, automating a key step in the migration process.
Discover your content
Through the rationalization process, the Content Discovery Dashboard and drill-down reports give you detailed, actionable insights into your corpus of communications.
Consolidate your content
Find duplicate and similar content within your content inventory, creating opportunities to consolidate and improve efficiency in managing omnichannel communications through intelligent content sharing capabilities.
Don’t just lift and shift your content – optimize it!
Rationalizer analyzes your content and uses generative AI to suggest rewrites that resolve issues while preserving intended meaning. What would take teams months or years of manual effort happens in a fraction of the time — with greater accuracy, lower cost, and your team in full control.
Rationalizer enables you to:
- Align content to ISO plain language standards
- Optimize content reading levels using
Flesch-Kincaid scoring - Eliminate brand guideline violations
- Rewrite content to a specified length
- Ensure the appropriate sentiment is conveyed
Migrate content to Messagepoint
Once your content is consolidated and optimized, you are ready to move it into Messagepoint.
MARCIE
MARCIE, Messagepoint’s proprietary AI platform, brings the power of artificial intelligence to Rationalizer. MARCIE powers the advanced content intelligence that enables Rationalizer to process, analyze, and optimize content at scale. Augmented by generative AI, MARCIE also enables you to request suggested rewrites to streamline the optimization process while enabling you to retain total control over your content.
Frequently asked questions
What is content “rationalization” and why is it critical to a successful CCM migration?
How does Rationalizer use AI to identify redundant and inconsistent content?
How does Rationalizer enable organizations to deliver a better customer experience?
Featured Resources
No items found.
