2025 SPARK Matrix for Customer Communication Management

Messagepoint has been named a 2025 SPARK Matrix™ Technology Leader in Customer Communication Management (CCM) by global research and consulting firm QKS Group, formerly Quadrant Knowledge Solutions.

What is QKS Group’s SPARK Matrix^tm?

QKS Group is a global advisory and consulting firm focused on helping clients achieve business transformation goals with Strategic Business and Growth advisory services. The SPARK Matrix ranks and positions leading CCM vendors with a global impact, offering a comprehensive analysis of the competitive CCM landscape to help organizations identify top-performing vendors driving innovation and measurable results. In addition to Messagepoint, the SPARK Matrix includes analysis of vendors such as Adobe, Conga, CSG, Doxee, Doxim, Elixir Technologies, Intense Technologies, Kwsoft, MHC, Nintex, Newgen, OpenText, Oracle, Precisely, Quadient, SEFAS, and Smart Communications.

Where did Messagepoint rank in the 2025 SPARK Matrix Report?

In the 2025 edition of the SPARK Matrix, Messagepoint earned the highest “Leader” designation for its modern, intelligent cloud-based platform. This recognition marks the fifth consecutive year Messagepoint has earned top marks for both technology excellence and customer impact, representing “organizations that set the gold standard in their respective industries. These vendors excel across both technology excellence and customer impact parameters, delivering best-of-breed solutions that are innovative, scalable, and future-ready.”

“Being recognized as a leader in the SPARK Matrix™: Customer Communication Management, 2025 for the fifth year is a strong validation of our commitment to innovation. We’re proud to be at the forefront of developing technology that simplifies how organizations manage, personalize and deliver information at scale. Our focus continues to be on creating meaningful advancements that empower our customers to work smarter, connect more effectively and achieve better outcomes.”

Steve Biancaniello, CEO of Messagepoint

Why did Messagepoint earn Leader status?

Messagepoint’s cloud-based CCM platform helps organizations in highly regulated industries maximize the speed and efficiency of creating and delivering customer communications and experiences across channels. The report cited that Messagepoint leads in its ability to provide more intelligent approaches to migrating, authoring, optimizing and managing content, giving non-technical business users AI-powered control over customer communications across print and digital channels.

The report spotlighted several key differentiators and strengths of Messagepoint’s technology, including its proprietary AI engine MARCIE, headless APIs for delivering content to support dynamic digital use cases, its interactive communications capabilities in Messagepoint Connected, its content migration and analysis solution Rationalizer, and the Healthcare Touchpoint Exchange, a purpose-built solution for managing healthcare insurance materials.

“Messagepoint is built on a modern cloud-native architecture, allowing enterprises to scale communications efficiently without infrastructure constraints. Unlike legacy CCM solutions that rely on containerized deployments, this platform is designed with microservices, enabling dynamic scalability and optimized resource utilization. The ability to handle large-scale omnichannel communications without the complexities of legacy architecture positions it as a forward-thinking solution for enterprises undergoing digital transformation.”

Saurabh Raj, Senior Analyst at QKS Group