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FI Aspire Leaderboard 2023 CCM 1@1x

Messagepoint Named a Leader in 2023 Aspire CCM-CXM Leaderboard

BY Ed Worsfold

TORONTO, November 28, 2023 Messagepoint announced today that it has been recognized by Aspire Customer Communication Services as a leader for the sixth consecutive year in its 2023 Aspire Leaderboard™ for customer communications management (CCM) and customer experience management (CXM) technology vendors. Messagepoint’s Intelligent Content Hub for CCM is recognized in the Vendor-hosted SaaS, AnyPrem CCM and Enterprise Communications Processing (ECP) categories and is the standout leader in all Aspire’s rankings when it comes to AI-powered Content Intelligence capabilities for CCM.   

Messagepoint’s cloud-based content hub enables customers to more efficiently create, manage and optimize content and communications across all channels. It is the only solution in the market that takes a modular approach to content management, providing advanced content sharing capabilities that support content delivery via both composed communications and headless APIs. The ability to centrally control and reuse common content components increases the efficiency, speed and accuracy of content authoring and change management cycles across fully composed customer communications and responsive digital experiences. 

“For the sixth year running, Messagepoint has been recognized by Aspire in their CCM-CXM Leaderboard,” said Steve Biancaniello, founder and CEO of Messagepoint. “Messagepoint provides innovative solutions for the CCM space that focus on driving efficiency and speed through more intelligent control over content. We have achieved that by continually introducing so many game-changing advancements to this space, including being the first cloud-based CCM solution, empowering non-technical resources with no-code content authoring and template control, modularized content control to enable advanced sharing and dynamic variation management, headless APIs to dynamically deliver content to any channel, and AI-powered rationalization, migration and content optimization. We look forward to continuing our history of making communications easier to manage and enabling our customers to deliver better experiences across all channels through more intelligent control over their content.”  

“Messagepoint has been a leader in Content Intelligence in CCM for many years and the company continues to evolve its solutions at a rapid pace,” said Kaspar Roos, founder and CEO of Aspire. “The integration of generative AI fits very well with Messagepoint’s product philosophy; not only can it analyze content in a very granular way, but as of early 2023, they can also remediate at scale across use cases and touchpoints.”  

Messagepoint’s Content Intelligence capabilities were recently enhanced to add translation into over 80 languages and plain language content rewrites to its sentiment, reading level and brand alignment analysis. Messagepoint’s Assisted Authoring capabilities are governed by enterprise-grade controls that make it faster and easier for marketing and customer servicing teams to safely translate and optimize content, while still retaining complete control over the outgoing message. Assisted Authoring is available in both the platform’s content hub and in Rationalizer, its content analysis and migration solution.  

On Wednesday, December 6, Patrick Kehoe, EVP of product management at Messagepoint, and Kaspar Roos, founder and CEO of Aspire, will jointly present how to optimize customer communications using generative AI for vulnerable populations and those with limited English proficiency. Register for the event at this link 

To view the 2023 Aspire Leaderboard, click here.

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