Messagepoint is named a Luminary in the 2024 Celent Solutionscape for Customer Communications Management Solutions

Messagepoint has been named a Luminary in Celent’s “Customer Communication Management Solutions: Global Insurance Edition” report for the second year in a row. The Luminary designation is the highest level of recognition within Celent’s Technical Capability Matrix, and Messagepoint as a solution that excels in advanced technology and breadth of functionality.

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What is Celent’s CCM Solutionscape?

Celent is a leading research and advisory firm focused on technology for financial institutions across the globe. In the Solutionscape for Customer Communications Management Solutions, Celent provides an overview of how Customer Communication Management (CCM) solutions address the operational challenges of managing communication between insurers and clients. The report evaluates each solution’s functionality across key areas: content management, digital readiness and AI capabilities.

Where Did Messagepoint Rank in the 2024 Celent Report?

Messagepoint earned the highest “Luminary” designation within Celent’s Technical Capability Matrix for the second consecutive year. This recognition places Messagepoint among the top CCM solutions serving the global insurance market.

“Recognition as a Luminary by Celent highlights the transformative value Messagepoint brings to insurers as they seek to modernize legacy systems and accelerate their digital transformations. Our team is committed to developing innovative, scalable solutions that improve efficiency, as well as the employee and end-customer experience.”

Steve Biancaniello, CEO of Messagepoint

Why Did Messagepoint Earn Luminary Status?

Messagepoint’s cloud-based, intelligent content hub empowers non-technical business users to manage and update customer communications with its no-code platform. The solution’s unique modular approach enables the reuse of common content components and templates across communications and channels, supporting the efficient delivery of personalized content through both composed communications and headless APIs.

Messagepoint continues to lead the way in leveraging AI for CCM through its proprietary AI engine, MARCIE (Messagepoint Advanced Rationalization and Content Intelligence Engine), which powers Assisted Authoring capabilities to analyze and optimize content at scale. Recently, Messagepoint added new capabilities to MARCIE which can align communications with ISO plain language standards, translate content into more than 60 languages and automate translation accuracy checks —all within the seamless, controlled environment of its intelligent content hub.

“Insurers face mounting pressure to provide more personalized client experiences across a growing number of channels. CCM solutions which streamline communications processes and provide comprehensive omnichannel capabilities are critical to meeting these strategic goals. Messagepoint’s Luminary status is a recognition of the overall technological sophistication and breadth of functionality of its CCM solution.”

Fabio Sarrico, Analyst at Celent