Optimize customer experiences by empowering front-office teams with omni-channel customer communications that are managed in Messagepoint.
Delivering optimal customer experiences today relies on equipping your front-office teams with the tools they need to respond to customers with the right information, at the right time.
Messagepoint Connected enables your sales, customer service representatives, agents and partners to quickly and easily respond to customers with the approved print and digital communications managed in Messagepoint.
By leveraging documents and communications created and managed within the Messagepoint content hub, your teams can always rest assured that they are sending the right communication to your customers.
By sending targeted communications your teams can truly fulfill that one-to-one experience that reduces customer turnover and enables upselling and cross-selling that in turn generates more revenue for your organization. Communications can be sent with personalized images, offers, notes and messages based on specific customer demographics, needs and interest, pre-set in a controlled editing experience.
Your teams update communications with a WYSIWYG like experience in real-time to accelerate the editing process. Final proofs can be generated on-demand, along with data-driven tests and full production simulations so you’re always confident the message being sent looks exactly as it should.
Using our integration to Salesforce Sales Cloud or by integrating to another customer management system using our Portal Integration Kit, your teams can kick off their communication request from portals they’re already working in. Messagepoint Connected leverages the data from these systems to drive personalization and ensure your customer data stays exactly where you want it.
Messagepoint’s new Assisted Authoring capabilities enable you to create better, more consistent and compliant content. Powered by the Messagepoint Advanced Rationalization and Content Intelligence Engine, MARCIE, these capabilities:
• Identify duplicate and similar content that already exists so you can reuse what’s already there for increased consistency and efficiency
• Identify the sentiment of your messages so that you can evoke the right emotions from your customers to positively and consistently impact the customer experience across all channels
• Identify the reading comprehension level of every message using Flesch and Flesch-Kincaid scoring to ensure communications are in compliance
• Identify violations of the guidelines established in your customizable brand profile
Ensure that you send communications through the channels preferred by your customers. With
omni-channel communication support, Messagepoint Connected can deliver messages directly via digital and print channels.
Whether your team needs to send one-off correspondence on-demand or generate a high-volume batch job, they can easily request and send personalized, error-free, on-brand and compliant correspondence and materials. Configurable workflows are available so you can add required approvals where needed.
By equipping teams with Messagepoint Connected, you can reduce risk by ensuring only approved documents and correspondence are sent out. Messagepoint’s intelligent content management capabilities make it easy to ensure that documents contain the latest, correct legal language so that you’re never out of compliance.
Messagepoint Connected logs orders and enables you to see all requests in your customer management portal, like Salesforce, so you know what communications were requested and when.
Customer-facing teams often spend most of their day working from a CRM solution (Salesforce, etc) or core customer management solutions. That’s why Messagepoint Connected provides both packaged integrations and a portal integration kit that enables customers to provide direct access from within these solutions to approved communications. These integrations also ensure customer data automatically populates those communications to avoid manual copy-paste and the associated error-prone data re-entry processes.
Personalization can also come from automated rules-driven content selection to suit the customer situation and requirements, whether that means ensuring the right disclosure appears based on the region the customer lives in, or in response to an interview question selected during a recent customer discussion.
Teams work from within their browser to send personalized communications across all channels.
Messagepoint Connected provides control and flexibility to support each organization’s unique requirements and preferences. Organizations can lock down all the content that appears in a communication, leveraging variable data and interview responses to dynamically drive personalization. Alternatively, controlled editing can enable certain customer-facing teams to insert very personalized responses into parts of or the entire communication. The flexibility is there to ensure each organization has the level of control they want. Approval workflows are also available when your business process requires it.
Messagepoint can solve your most complex communications problems. Sound too good to be true? You owe it to yourself to investigate further.
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