Request a Demo

Interested in seeing a demo?

Fill out the following information (please ensure you provide some detail on the problem you are looking to solve or the Messagepoint product you are interested in).

Digital options press release

Messagepoint Expands Digital Channel Options for Personalized Customer Communications

BY Ed Worsfold

TORONTO, December 1, 2022 Messagepoint announced today the availability of integrations with Twilio® MessagingX, Twilio SendGrid® and Doxee Pvideo® to provide customers with new options for sending notifications and personalized customer communications leveraging digital channels, including WhatsApp®, SMS, chat, email and personalized video.

Messagepoint provides an intelligent SaaS-based, no-code content hub that enables non-technical users to create and manage highly personalized customer communications for print and digital channels.

Digital experiences now play a critical role in customer communications and customer preferences. Many organizations, particularly those in regulated industries, are struggling to support the growing number of engagement channels customers are now using. Messagepoint’s new integrations allow highly personalized, atomic content to be distributed across more digital endpoints while being federated within Messagepoint’s content hub. Content within Messagepoint is not tied to channel-specific templates but is instead stored as content components that can easily be shared across channels and experiences. This composable content can efficiently be assembled into composed communications, such as printed letters, emails, and SMS messages, or delivered via headless APIs at sub-second response times to support dynamic digital experiences, such as personalized videos, web pages, or mobile apps.

Messagepoint’s integration with Twilio MessagingX, a next-generation messaging platform, will leverage messaging APIs to support content delivery to WhatsApp and SMS channels. The integration with Twilio SendGrid will enable emails created in Messagepoint to be sent to customers using SendGrid’s email API. The integration with Doxee Pvideo, a tool which allows users to create and distribute personalized and interactive videos, enables personalized atomic content from Messagepoint to be injected into personalized videos.

“Messagepoint customers want to deliver highly relevant, personalized experiences across all touchpoints and channels,” said Patrick Kehoe, EVP of product management at Messagepoint. “Only Messagepoint leverages a modular content management model for managing customer communications, which is essential for enabling atomic content components to be personalized and targeted to the right individual and easily re-used across channels. This is foundational for ensuring speed and efficiency in authoring and managing communications, and also in supporting deep personalization, sophisticated communication variations, and dynamic digital experiences across new school channels.”

These new integrations are now generally available. For more information, contact Messagepoint at

You might also like...

press release

Messagepoint Launches Semantex Division Offering AI-based Content Intelligence Platform

TORONTO, September 13, 2022 – Messagepoint today announced the launch of Semantex, its new division providing an artificial…

Read more
Business woman looking at a chart on a tablet

Messagepoint Recognized as a Leader in the 2022 Aspire CCM-CXM Technology Vendors Leaderboard

TORONTO, August 2, 2022 – Messagepoint announced today it has been named a Leader in the 2022 Aspire…

Read more
Hand pointing at an ipad displaying a chart

Messagepoint Named a Leader in IDC MarketScape: Worldwide Cloud Customer Communications Management 2022 Vendor Assessment

TORONTO, June 6, 2022 – Messagepoint announced today it has been named a Leader in the IDC MarketScape:…

Read more

Request More Information

Interested in learning more about Messagepoint?  Let us know how we can help.