Articles by Pam Mugford Messagepoint

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Six Tips to Transforming Your Digital Touchpoints into Valuable Marketing Assets

For banks, the COVID-19 pandemic has accelerated the urgency for digital transformation. While much of the pre-pandemic effort…

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Ensuring the accuracy and quality of complex, regulated documents

Compliance with regulations that involve customer communications is becoming more and more complicated. Financial services, insurers, and healthcare…

Messagepoint Named 2020 SPARK Matrix™ Leader in Customer Communications Management by Quadrant Knowledge Solutions

TORONTO, January 6, 2021 – Messagepoint Inc. has been recognized as a 2020 SPARK Matrix™ Technology Leader by…

Four Ways to Ease the Pain of Regulated Customer Communications

Each time a bank markets products and services to its customers, it is obligated to communicate a long…

Communication Best Practices: Preparing for the Unexpected

Most organizations today invest heavily in their customer experiences to avoid customer churn and the high cost of…

Tips to ensure your customer communications team is ready for the next crisis

Globally, organizations of all types and sizes have been caught by surprise by the extent of the impact…

Can your CCM system support your crisis communications needs? 12 questions to ask

Legacy customer communications management systems (CCM) require IT to do the heavy lifting when it comes to building,…

Automate Brand Consistency Across Customer Communications

Your company’s brand is an asset with value and worth. Leading companies go to great lengths to define…

Creating Effective Customer Communications in Times of Uncertainty

In 2016, the Harvard Business Review published a study revealing that effectiveness at fostering an emotional connection with customers is one of the top differentiators in a customer’s experience with a brand. Researchers…

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