Articles by Ed Worsfold, VP Marketing

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The Path Toward Personalization Stacks of statistics point to the dramatic benefits that companies all industries can achieve…

The time has come for marketers to take a fresh look at customer statements as more vital and…

For years customer statements have been the forgotten step child of customer communications, often overlooked as a back…

Customer account statements are not often thought of as important tools for marketing, but they should be. Companies…

In part one of this post, we explained how Prinova’s Customer Communications Assessment lets you take charge of…

Dealing with large insurance companies, financial services firms, health payers and other large enterprises on a daily basis,…

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