Customer account statements are not often thought of as important tools for marketing, but they should be. Companies issue thousands of statements every month, and each one is a trusted appointment with every customer. Unlike most junk-mail, customer statements get noticed, they get read, and they rarely wind up in the recycle bin. Indeed, companies that overlook the promotional power of customer statements overlook a tremendous opportunity to communicate, cross-sell and reinforce brand experience.
Customer Acquisition vs. Customer Experience
Organizations spend millions to attract new customers with beautifully designed marketing campaigns, but old-school statements typically do very little to reinforce the experience once they’re on board. The fact is that many companies continue to print and mail monthly statements that don’t look much different from those produced 30 years ago; serving to continually erode brand perception and customer loyalty. But advances in digital color and data-driven printing have changed the playing field by unlocking new tools and integrated approaches that can transform plain old statements into a vital marketing tools that reach and relate to customers in new and more profitable ways.
Why Should you make a Statement with your Statements?
Statements are one way to rise above the din of competitive messages. Studies show that 98% of consumers pick up their mail the day it’s delivered and spend on average between 1 – 3 minutes viewing their statements. As a result, statements get noticed. Why not take full advantage of each “monthly appointment” with your customers? Statements provide a unique and often overlooked opportunity for marketers to connect with customers to extend the brand experience and leverage untapped up-sell and cross-sell opportunities.
Time for a Fresh Look
The time has come for marketers to take a fresh look at customer statements as vital and valuable marketing tools. At Prinova, we are experts in statement design and delivery. Our award-winning designs and cutting-edge consulting services have been used by some of North America’s most successful brands. Our mix of detailed technical know-how and real-world marketing expertise is unique in the industry. Now you can capture the promotional power of statements with an experienced resource that truly understands effective statement design and implementation.
Steps to Move Forward
Most organizations today invest heavily in their customer experiences to avoid customer churn and the high cost of…Read the Article