Prinova and Williams Lea Tag Announce Strategic PartnershipBY Ed Worsfold
Award-winning Messagepoint® Added to Williams Lea Tag’s Specialized Solutions
June 30, 2016, Toronto, ON – Prinova Inc., a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, today announced it has entered into a strategic partnership with Williams Lea Tag, the leading global provider of marketing and communications supply chain services. Prinova’s Messagepoint® platform has been added to Williams Lea Tag’s specialized solutions to offer its clients internal control over messaging content, messaging rules and approval workflows prior to production.
Partnering with Williams Lea Tag expands Prinova’s market reach in the UK and provides Williams Lea Tag clients access to a powerful platform that makes it possible to edit, modify and test content and messages to be used in their customer communications without the involvement of IT. Williams Lea Tag will also offer Messagepoint as a valuable managed services offering, allowing Williams Lea Tag’s business users to manage content on behalf of clients while still enabling proofing and approvals from the customer.
“Williams Lea Tag understands the importance of providing a solution to clients that makes it possible for them to efficiently manage their customer-focused communications,” said Dimitrios Kyprianou, customer communications management director for Williams Lea Tag. “Prinova has gained a tremendous amount of recognition for the capabilities of its Messagepoint platform in a very short time. We think this has the makings of an outstanding relationship for our clients.”
Messagepoint is a powerful hybrid cloud-based content management platform serving the customer communications management needs of large enterprise clients. It provides an intuitive and secure environment for business users to directly own and control touchpoint messaging content and business rules driving the pace of change for customer-facing print and digital communications.
“Having a recognized industry leader such as Williams Lea Tag add Messagepoint to meet their customer communications content management needs is very exciting,” says Nick Romano, CEO of Prinova. “Clients of Williams Lea Tag, as well as internal users, get access to a robust, scalable and secure platform for managing change, which makes communicating with customers easy and leads to improved customer experiences.”