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Originally published in Insurance-Canada.ca
The Internet of Things (IoT), blockchain and artificial intelligence (AI) are in the news every day on how these technologies are changing business as we know it. The impact of these technologies is predicted to have a seismic impact in a number of ways for insurers, not the least of which is how insurance companies communicate with customers.
With that in mind, at Messagepoint we saw the need for a new approach to customer communications management (CCM), one which applies artificial intelligence (AI) and machine learning to make content more manageable and improve its quality, thereby enhancing its performance. Messagepoint already employs modern approaches to content management in our CCM with intelligent content and template sharing, omnichannel support and advanced personalization. The introduction of the Messagepoint Advanced Rationalization and Content Intelligence Engine, MARCIE, adds a unique AI and machine learning-powered engine that will only continue to grow in its ability to help customers optimize the quality and effectiveness of their customer communications.
MARCIE’s powerful capabilities help automate and simplify the process of migrating, optimizing, authoring and managing complex customer communications. Four key capabilities that streamline the management of customer communications for insurers using MARCIE include:
The need for a solution like MARCIE stemmed from organizations still struggling under the weight of legacy customer communications systems that impede their capability to provide consistency across the customer experience. It will also be a critical enabler for organizations to achieve consistency across omni-channel experiences and accelerate the transition to digital channels for insurance organizations that are held back by old, cumbersome systems. We are excited that MARCIE will enable insurers to intelligently migrate, optimize, author and manage the complex content that is the foundation of customer communications. Technology like MARCIE makes it easier for highly regulated industries to manage their content, but even more importantly, drive consistency, brand alignment, and compliance across all customer communication channels.
MARCIE adds powerful Content Intelligence capabilities to Messagepoint’s award-winning CCM platform
Watch the videoMessagepoint Inc. has been named as a leading provider of Customer Communications Management (CCM) solutions in the Aspire…
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