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IDC Leaderboard

Messagepoint Named a Leader in IDC MarketScape: Worldwide Customer Communications Management 2020 Vendor Assessment

BY Ed Worsfold

TORONTO, April 8, 2020 Messagepoint Inc. announced it has been named a Leader in the IDC MarketScape: Worldwide Customer Communications Management 2020 Vendor Assessment (Doc #US45439320, March 2020). The report evaluated customer communications management (CCM) applications on the market, in addition to presenting the criteria that is most valuable to a company when choosing a CCM solution. Vendor inclusion criteria involved a comprehensive survey and investigation of each vendor to ensure the offerings qualified with both capabilities and strategies related to success in the CCM market.

“Messagepoint has taken a differentiated and patented approach to navigating, viewing and reusing content in relation to customer communications. Its AI-assistive communication management offers a turning point to traditional CCM solutions with an ease of use and intelligent content capability needed today when communication agility and responsiveness is paramount,” said Marci Maddox, research director, enterprise content strategies at IDC and author of the report.

Messagepoint’s SaaS-based CCM solution was cited in the report for its ability to optimize communications with intelligent content management that enables teams to centrally manage and share pieces of content across multiple communications and templates. The report also states that Messagepoint “is differentiated by its AI-powered Messagepoint Advanced Rationalization and Content Intelligence Engine (MARCIE) that adds a level of assistance and recommendation to the authoring process: uniquely identifying duplicate or similar content and replacing it with reusable SmartText objects, or identifying issues related to brand, sentiment and reading levels.”

“We are honored to be recognized as a Leader in the IDC MarketScape for CCM,” said Steve Biancaniello, CEO of Messagepoint. “Organizations are looking for ways to make it faster, easier and less risky to handle complex, regulated customer communications. Messagepoint is specifically designed to remove those most difficult barriers. Our platform is purpose-built to make it easier to get customer communications out the door in a more intuitive, efficient and timely manner. Business users can craft better quality content through the solution’s AI-powered capabilities that optimize sentiment, reading comprehension and brand alignment.”

To access an excerpt from the report, click here.

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