Articles by Patrick Kehoe Messagepoint

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Why Content Rules

Originally published in ITA Pro As Capgemini’s Mahendra Nambiar noted in ITA Pro’s August 2017 e-magazine, the growing…

How Banks Can Take CX from Inside-Out to Outside-In

Originally published in ABA Bank Marketing Improving the customer experience (CX) has been the driving force in bank marketing…

The Content, Not the Technology, Determines the Success of Transformational CX Projects

Originally published in Carrier Management News about ever-increasing dollars of InsurTech funding can’t help but drive property/casualty insurers…

Your Communications Inventory Is Key to Consistent Customer Experiences

Originally published in Document Strategy In my last article, on “Where Is the Power of Clear Communications” I…

3 Ways to Make Your Insurance Omni-channel Strategy More Manageable

Many organizations in the historically print-centric insurance industry are finding themselves amid a digital communication transformation. If yours...

Where Is the Power in Clear Communications?

Recent research by Forrester examined the impact that clear communications had on customer experience (CX) scores for organizations...

How Banks Can Take CX from Inside-Out to Outside-In

Improving the customer experience (CX) has been the driving force in bank marketing for many years now.

It’s the Content, Dummy: Are You Using This Weapon to Impact CX?

In framing one of the key issues during Bill Clinton’s 1992 presidential bid, campaign strategist James Carville famously...

Gaining Automation, Speed and Agility with Cloud-Based SaaS CCM

KPMG recently completed a survey of U.S. CEOs that yielded a number of interesting findings. Among them was…

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