The AI Inflection Point in CCM: From Assistance to Governed Automation
Member Servicing
Member Correspondence Materials
Managing large inventories of hundreds or thousands of correspondence templates is a challenge. Traditional systems make it difficult to adhere to brand standards, ensure compliance and control quality across your corpus of communications – all the while requiring slow, manual and tedious change cycles. But there is another way.
How Messagepoint can help
Accelerate change cycles with business user authoring
Messagepoint puts your marketers, product owners, claims and customer experience teams in control so they can directly edit the content in your correspondence materials without IT intervention. The result? Your communications are out the door faster with less cost than ever before.
Accelerate your content operations with agentic AI
Say goodbye to slow, manual content management processes. With MARCIEAssist, business users can describe what they need in natural language and Messagepoint’s agentic AI executes the work on their behalf— with full visibility, audit trails, and rollback so you stay in control.
Get to digital faster
Omnichannel touchpoints make it easy to deliver communications through each member's preferred channel. Content sharing ensures a consistent experience across print and digital channels automatically and efficiently.
Create a consistent customer experience
With master touchpoints that share content and layouts down to variants, it’s easy to make changes to branding elements across all letters to ensure a consistent customer experience. It also eliminates the redundant work of managing hundreds of duplicated templates.
Share and reuse content to accelerate change and ensure consistency
Intelligent content management enables sophisticated content sharing and reuse to accelerate both authoring and change cycles.
Stay in compliance
Leverage a single point of change for regulatory content, member and plan data, and disclosures shared across touchpoints to ensure every communication is accurate and in compliance. Dynamically drive content variations based on factors such as plan version, state, and member profile to deliver the right content every time.
Optimize your content with AI
AI Assisted Authoring enables marketers to optimize content quality, consistency, and clarity. Assisted Authoring detects issues across your entire communications library and suggests optimized rewrites to align content with ISO plain language standards, target reading levels, sentiment, length, and brand guidelines.
Make it personal
Harness the power of advanced personalization options that make it easy to target content to your audience and hit the right mark – every time.
