Messagepoint Communications Cloud
Giving you intelligent control over your content so you can deliver optimized, personalized, and compliant customer communications across any channel.
Health Plan Sales and Marketing Materials
Health Plan Sales and Marketing Materials
Health plan marketers face the traditional challenge of delivering the right message to the right audience at the right time—with the added complexity of managing highly regulated plan information and content. To get this unique mix right, marketers need the right technology that enables them to operate at the speed of business while driving targeted materials that address the unique needs of members and prospective members.
How Messagepoint can help
Increase efficiency and ROI with intelligent automation
Let MARCIEAssist handle the time-consuming communications updates behind every campaign launch. Just describe the change you need and agentic AI executes it across your content — freeing your team from manual workflows so they can focus on strategy, creative, and the decisions that actually move response rates.
Stay in compliance
Leverage a single point of change for regulatory content, PBP data, additional plan profile information and disclosures shared across touchpoints to ensure every communication is accurate and in compliance. Dynamically drive variations by a range of factors including plan version, state, and member profile to deliver the right content, every time.
Accelerate time-to-market with Agentic AI
Don’t let manual content processes slow your campaign launches down. With MARCIEAssist, marketers can describe the changes they need and Messagepoint’s agentic AI executes them across your content, rules, and templates — so your team can spend more time on strategy and creative that drives response rates.
Improve marketing performance
Create unlimited versions of your sales and marketing materials to target specific member segments and improve response rates. With intelligent and dynamic content management, you can tailor content and images across creative layouts, across channels, leveraging dynamic messages and data to target customer segments and different regions with the right plan information.
Drive variations easily to achieve advanced personalization
Sophisticated parent / child touchpoint hierarchies and dynamic shared content capabilities enable you to rapidly and easily create variations on campaign templates. This not only accelerates time to market, but enables advanced personalization and A/B testing, helping marketers determine what works.
Share and reuse content to accelerate change and ensure consistency
Intelligent content management enables sophisticated content sharing and reuse to accelerate both authoring and change cycles.
Get to digital faster
Omnichannel touchpoints make it easy to deliver communications through each member's preferred channel.Content sharing ensures a consistent experience across print and digital channels automatically and efficiently.
Optimize your content with AI
AI Assisted Authoring enables marketers to optimize content quality, consistency, and clarity. Assisted Authoring detects issues across your entire communications library and suggests optimized rewrites to align content with ISO plain language standards, target reading levels, sentiment, length, and brand guidelines.
Improve collaboration and quality
Workflow everywhere reduces errors and compliance issues while simplifying change management workflow and tracking. Our variation management content inheritance model ensures brand consistency.
Featured Resources
Transforming Medicaid Notice Management with Messagepoint
Learn how Messagepoint provides Medicaid Notice Management, re-invented with Agentic AI.
Messagepoint Recognized as a Leader for the Seventh Consecutive Year and Named Innovation Pioneer in the QKS SPARK Matrix™: Customer Communications Management 2026
Messagepoint has been positioned as a leader in the QKS SPARK Matrix™: Customer Communications Management (CCM) 2026 for the seventh consecutive year.
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