Watch this on-demand video and hear Patrick Kehoe, EVP of Product Management at Messagepoint and customer communications expert discuss how a document-centric approach naturally leads to the proliferation of templates under management – slowing down time to market, inhibiting meaningful personalization, and impeding digital transformation initiatives.
Patrick outlines how organizations can break free from this document-centric paradigm and adopt a modular approach to content management that:
• Accelerates authoring and update processes
• Streamlines review and approval cycles
• Improves compliance controls
• Enhances the customer experience
• Facilitates digital transformation
Patrick Kehoe, EVP of Product Management at Messagepoint, and Duwaine Thomas, Executive Consultant at Newbold Advisors, were recently…
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For years, businesses have wanted to reduce the amount of printed mail sent to their customers, for both…
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In our previous article, we outlined what we mean by hyper-personalization and its importance in customer communications. The…
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