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Articles

Messagepoint named a leader in the SPARK Matrix for Customer Communication Management 2021

BY Ed Worsfold

Quadrant Knowledge Solutions has named Messagepoint as a leader in the SPARK Matrix for Customer Communication Management 2021.

“Some of the key differentiators for Messagepoint’s CCM solutions include Rationalizer, MARCIE, and patented Variation Management. The platform offers a cloud-first implementation and deployment solution, with content sharing capabilities including the ‘SmartText’, which allows easy reuse of content fragments through multiple communications and channels while centralizing control and change management. It connects to leading CCM, email, customer experience, and digital delivery technologies to optimize existing customer ecosystem investments, promoting seamless integrations. Additionally, ‘Rationalizer’ is used to accelerate the migration of content from legacy systems and for content optimization as well.”

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