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Messagepoint Celebrates Social Action at WE Day New York

BY Ed Worsfold

On Thursday April 6, members of the Messagepoint team (formerly Prinova) attended WE Day in Manhattan, New York. Held at the Radio City Music Hall, the event brought together more than 6,000 change-makers, inspirational speakers and world-renowned performers to celebrate their commitment to taking action on social issues.

The star-studded lineup that included Martin Luther King III, Paula Abdul and WE co-founders, Craig and Marc Kielburger came together to share their passion for change and energize the crowd with performances and motivational speeches to inspire another year of change.

“Messagepoint’s attendance at WE Day aligns with our goal to create a workplace that fosters employer-sponsored, employee-led social activism and change” said Toks Olaoluwa, Director of Human Resources at Messagepoint. “There’s been much enthusiasm for WE since we partnered with the organization earlier this year. Our employers are quite engaged—I think we’re on the right path to meeting our goal of raising $30,000 this year.”

WE Day is part of WE—an organization that brings people together and gives them the tools to change the world locally and globally, achieving transformative outcomes for themselves and others. Messagepoint became involved with the WE organization in February 2017 when they launched MessagepoingCares, an employee-led corporate social responsibility (CSR) program. With a vision to empower an entire community by offering a furnished school, clean water health education, a mobile clinic, a school garden and women’s empowerment circle, Messagepoint continues to run various corporate-sponsored campaigns to help meet this goal.

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