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How to leverage digital servicing communications for customer upsell and cross-sell marketing

BY Ed Worsfold

There’s no denying that the COVID-19 pandemic has had a significant impact on customer communications. Customers are increasingly sensitive about the kinds of information they want to receive from their financial service provider, how it’s presented, and the channels through which they receive it. In this on-demand video, learn:

Why brute force product promotions via advertising and blanket promotional emails miss the mark in times of stress and worry
How leading marketers in financial services can look for new alternatives
Key ways to shift your focus to ensure better customer retention through innovative digital servicing

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