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Resources

How to leverage digital servicing communications for customer upsell and cross-sell marketing

BY Ed Worsfold
There’s no denying that the COVID-19 pandemic has had a significant impact on customer communications. Customers are increasingly sensitive about the kinds of information they want to receive from their financial service provider, how it’s presented, and the channels through which they receive it.  In this on-demand video, learn:
  • Why brute force product promotions via advertising and blanket promotional emails miss the mark in times of stress and worry
  • How leading marketers in financial services can look for new alternatives
  • Key ways to shift your focus to ensure better customer retention through innovative digital servicing

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TORONTO, December 5, 2024 – Messagepoint Inc. announced it has been named a Leader in the IDC MarketScape:…

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Messagepoint is named a leader in the 2024 IDC MarketScape Worldwide Intelligent Customer Communications Management Vendor Assessment

IDC’s MarketScape for Intelligent Customer Communications Management evaluates vendors that natively own or integrate forms technology and artificial…

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Top 3 ways AI helps mortgage servicers combat the high cost of borrower communications

The mortgage servicing industry is under immense financial pressure. With interest rates high and home prices still rising,…

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