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How to leverage digital servicing communications for customer upsell and cross-sell marketing

BY Ed Worsfold

There’s no denying that the COVID-19 pandemic has had a significant impact on customer communications. Customers are increasingly sensitive about the kinds of information they want to receive from their financial service provider, how it’s presented, and the channels through which they receive it. In this on-demand video, learn:

Why brute force product promotions via advertising and blanket promotional emails miss the mark in times of stress and worry
How leading marketers in financial services can look for new alternatives
Key ways to shift your focus to ensure better customer retention through innovative digital servicing

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Articles

Messagepoint Healthcare Touchpoint Exchange Named “AI-based Healthcare Solution of the Year” In 2025 Artificial Intelligence Breakthrough Awards Program

Prestigious International Annual Awards Program Honors Standout AI Companies & Solutions LOS ANGELES, Calif., June 25, 2025 –…

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Industry

Messagepoint Names Jen Trewick Director of Strategic Customer Programs and Business Development for Healthcare

TORONTO, June 20, 2025 – Messagepoint announced today the appointment of Jen Trewick in the role of director,…

Best practices for moving insurance customer communications into the digital-first era

Picture this: A customer seamlessly signs up for your insurance policy through your sleek mobile app in under…

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