Customer journey mapping solutions are being widely adopted to organize and coordinate customer experiences and communications. But these technologies only map the desired sequence of events, leaving a huge gap in the management of the various communications required throughout a journey, and ultimately the orchestration of those journeys.
In this on-demand webinar, Patrick Kehoe, EVP of Product Management at Messagepoint outlines how organizations can enhance customer journeys by leveraging CCM to deliver hybrid communications that span both print and digital channels.
For many of UK’s Building Societies, creating and updating mortgage communications takes far too long and costs too…
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Customer experience has long been a core strength for Building Societies and a key differentiator that sets them…
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