Gold Sponsor Messagepoint Shares How Integration with Salesforce Delivers Personalized, Compliant Customer Communications at Salesforce World Tour Toronto

Messagepoint Inc., a leader in the Customer Communications Management (CCM) software market, announces it is participating as a Gold Sponsor at Salesforce World Tour Toronto on April 11 at the Enercare Centre. Salesforce World Tour is a global roadshow where Salesforce Trailblazers share and learn from each other about innovative ways to create connected customer experiences with the platform. Messagepoint will demonstrate to attendees how its platform integrates with Salesforce and enables customer service and marketing teams to deliver highly personalized, consistent and compliant customer communications.

With Messagepoint, front-office teams can request and personalize emails or letters managed in Messagepoint directly from standard and custom objects in Salesforce Sales and Service Clouds. Working right from lead or contact records in Salesforce, teams can create a personalized communication for a single customer or request a larger batch campaign. Messagepoint also integrates with Salesforce’s Journey Builder so teams can leverage hybrid communication strategies in customer journeys—both print and digital—to maximize impact. Messagepoint’s deep personalization capabilities ensure all communications are relevant, and the ability to share templates and content increases efficiency and speeds time-to-market.

“We’re looking forward to meeting Salesforce Trailblazers at World Tour Toronto and demonstrating how advanced personalization of customer communications is possible when leveraging Messagepoint and Salesforce together,” said Steve Biancaniello, CEO, of Messagepoint. “Messagepoint and Salesforce both share a rich history of innovation in creating new and better ways to connect and communicate with customers. We can’t wait to see the successes Trailblazers achieve by taking advantage of the strengths of both platforms.”