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Resources

Evil Genius

BY Ed Worsfold

You don’t have to be an evil genius to get control over your customer communications.  Watch the video below to see how you can get the control you need.

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Articles

Using AI to automate plain language optimization of member communications

In a recent article, I discussed the value of conveying the right sentiment in member communications and how…

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Articles

Managing the Mess That CMS Made of the Medicare Advantage Models for AEP 2026

Each year, the Centers for Medicare & Medicaid Services (CMS) release updated model documents that Medicare Advantage Organizations…

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Hand using tablet with centralized cloud computing system concept
Articles

Centralizing Control of Customer Communications Drives Consistent Experiences Across Channels

Trust is the foundation of every strong customer relationship, but it’s fragile. It can take years of consistent…

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