During the COVID-19 pandemic, many financial services organizations moved to hyper-segmentation in marketing campaigns and customer communications in order to deliver more relevant content and establish deeper customer connections to drive greater loyalty and lifetime value. While much of the focus when adopting this approach is placed on how to identify the right segments and create the right content, little attention is paid to the crippling complexity that comes with execution. Take a deep dive in this on-demand session into:
Watch this on-demand session and learn best practices for managing content when adopting a hyper-segmentation strategy
It’s no secret that digital channels have become foundational to the delivery of customer communications, with customers increasingly…
Read the ArticleTORONTO, March 20, 2024 – Messagepoint announced today it has been named a winner for the second year…
Read more