During the COVID-19 pandemic, many financial services organizations moved to hyper-segmentation in marketing campaigns and customer communications in order to deliver more relevant content and establish deeper customer connections to drive greater loyalty and lifetime value. While much of the focus when adopting this approach is placed on how to identify the right segments and create the right content, little attention is paid to the crippling complexity that comes with execution. Take a deep dive in this on-demand session into:
- How content can be better managed, targeted, and delivered to customers
- How to overcome ‘content chaos’ caused by the proliferation of content and templates
- How to identify wasteful, redundant work and create the optimum streamlined personal digital customer engagement
Watch this on-demand session and learn best practices for managing content when adopting a hyper-segmentation strategy
