Messagepoint is named a leader in the 2024 IDC MarketScape Worldwide Intelligent Customer Communications Management Vendor Assessment

Messagepoint has been named a Leader in the IDC MarketScape: Worldwide Intelligent Customer Communications Management 2024 Vendor Assessment. This recognition underscores Messagepoint’s commitment to delivering modern, AI-powered solutions that transform how organizations create, manage, and deliver customer communications across channels. 

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What is the IDC MarketScape for Intelligent CCM?

IDC’s MarketScape for Intelligent Customer Communications Management evaluates vendors that natively own or integrate forms technology and artificial intelligence, or generative AI (GenAI) features for the enhancement of automation in content creation, management or insights and discusses the shift from traditional document generation to a more intelligent communication platform.

Vendor inclusion criteria involved a comprehensive survey and investigation of each vendor to ensure their offerings were qualified by capabilities and strategies related to success in the CCM market. The report provides a comparative evaluation of the criteria that are most valuable to a company when choosing a CCM solution.

Where did Messagepoint rank in the IDC report?

Messagepoint was placed into the top “Leader” reflecting excellence across both current capabilities and future strategy. The MarketScape highlights Messagepoint’s strengths in AI-powered Assisted Authoring, the ability to support real-time, contextually relevant personalized experiences, and the Touchpoint Exchange, which acts like a communications app store within Messagepoint’s cloud-based content hub.

“We are honored to be recognized as a Leader in two important IDC MarketScape reports for CCM. With the market evolving rapidly, AI is set to play an even more significant role in shaping the future of customer communications, making implementing digital strategies critical to enhancing the customer experience. By staying ahead of the curve, we are able to help organizations capitalize on both of these dynamics by leveraging the power of AI and digital innovation to drive meaningful growth and customer satisfaction.” Steve Biancaniello, CEO of Messagepoint.

Watch: IDC’s Marci Maddox Discusses the Report

In this brief video, Marci Maddox, VP of Research and Content at IDC introduces the latest IDC Marketscape for Worldwide Intelligent Customer Communications Management. She discusses how AI and generative AI are transforming CCM and highlights Messagepoint’s leadership.

Why Was Messagepoint Named a Leader?

The 2024 IDC MarketScape highlights the strengths of Messagepoint’s no-code platform for business users, which offers a modern and comprehensive cloud-based approach that enhances the speed and efficiency of communications management.

The report cites Messagepoint’s Content Intelligence and Rationalization capabilities—delivered through its proprietary AI engine, MARCIE—as well as its headless CCM capabilities for delivering dynamic, personalized digital experiences at scale, as standout capabilities:

“Messagepoint’s AI-powered platform continues to change traditional customer communications management with its ability to incorporate intelligence that makes real-time, contextually relevant experiences possible. Another important element to AI/ML/GenAI is Messagepoint’s AI-based search and content intelligence features for content authors and curators to effectively leverage content snippets as a foundation for creating highly personalized communications across digital channels.”

IDC also pointed to Messagepoint’s AI-powered Assisted Authoring capabilities as a standout capability:

“Messagepoint’s AI-Assisted Authoring tool optimizes content creation by identifying redundancies, improving readability, and suggesting alternative personalized phrasings while ensuring brand consistency, translation and translation accuracy, proactively identifying and addressing potential issues related to sentiment, and reading levels—acting as a compliance agent to validate against standards.”

IDC also noted the strength of its Touchpoint Exchange solution which enables organizations to create model touchpoints containing standard layouts and content to share securely with others.

“Messagepoint Touchpoint Exchange is a communications app store to an intelligent content hub, allowing customers and partners to efficiently create, distribute, and manage content across various channels, with customizable templates and prebuilt touch points to accelerate content development and streamline communication processes.”