The Overall Leader designation recognizes Messagepoint’s continued ability to empower business users to manage complex content at scale, minimize authoring and change cycle times, and reduce high template inventories. In addition, Messagepoint’s Rationalizer, which automates and streamlines the process of content migration from legacy CCM platforms, and Messagepoint Connected, the company’s interactive communications solution that enables customer-facing team members to respond to ad hoc customer requests with individually tailored communications are highlighted by Aspire.
“Messagepoint is a powerful solution for complex content control, authoring and business user enablement where content needs to be populated across multiple templates and channels, such as in regulated communications,” said Kaspar Roos, CEO and founder, Aspire. “Messagepoint’s latest strategy is to use its AI-powered Rationalizer product to enable CCM migration and modernization, which is something that should be top of mind for all CCM professionals. Rationalizer is an excellent tool that not only significantly speeds up migration projects, but also helps business users understand where content consolidation and optimization opportunities exist.”
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