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Aspire Leaderboard

2020 Aspire CCM Leaderboard

BY Ed Worsfold

Messagepoint has been named a leading provider of customer communications management (CCM) solutions in the 2020 Aspire Leaderboard for the third year in a row.

The Leaderboard is an online tool that visualizes and ranks vendors in the CCM solutions market. Ranked as an overall CCM leader, Messagepoint also is recognized for its core strengths in Communication Composition, and in particular, its innovative capabilities in the Online Design & Business Authoring, Content Intelligence and AI-based template migration categories. In addition, the company’s Rationalizer product, which automates and streamlines the process of content migration from legacy CCM platforms, is cited by Aspire for its potential to drive much needed industry-wide transformation.

“Messagepoint is a powerful solution for complex content control, authoring and business user enablement where content needs to be populated across multiple templates and channels, such as in regulated communications,” said Kaspar Roos, CEO and founder, Aspire. “Messagepoint’s latest strategy is to use its AI-powered Rationalizer product to enable CCM migration and modernization, which is something that should be top of mind for all CCM professionals. Rationalizer is an excellent tool that not only significantly speeds up migration projects, but also helps business users understand where content consolidation and optimization opportunities exist.”

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