Messagepoint Migrator
Accelerate CCM migration, reducing the time and effort required by 90%+

Simplify and streamline your move to Messagepoint
Messagepoint Migrator accelerates CCM migration, reducing the time and effort required by 90%+ compared to manual approaches. Thousands of templates from other CCM platforms can be moved into Messagepoint, with layouts, styles, content, images, variables and targeting rules intact. This enables organizations to rapidly and easily migrate existing CCM templates to Messagepoint’s AI-powered platform.

Migrator is built for enterprise-scale CCM migrations, moving large numbers of communications into Messagepoint in bulk. Simply upload your templates from your existing system, and Migrator breaks them down into its components, including layouts, styles, content, images, variables and targeting rules, making it easy to understand and review.

Prior to migration, Migrator proactively flags issues such as missing fonts, formatting issues and naming conflicts, providing your team with a clear list to work through and the options for how to address each one.

Migrator recommends how to optimally structure your content so it’s easier and more efficient to manage in Messagepoint. Analysis reveals opportunities to consolidate duplicate content into shared content, and to organize related communications, such as versions for different states or products, into variations, for your team to review and approve.

Migrator executes every migration through a deterministic process, ensuring your content and communications are moved over exactly as you intended. Where required, it can reproduce your original communications with exact fidelity, so communications that have already been reviewed approved can be quickly moved to production post-migration

Migrator provides complete visibility throughout the migration process, including a pre-migration summary of what will be imported into Messagepoint, real-time tracking during migration, and a detailed post-migration report, giving you an auditable record of every run.

After migrating your communications to Messagepoint, you can intelligently rationalize and optimize your content with Rationalizer. AI analyzes your content at scale to reveal issues, uncovers opportunities to consolidate similar and duplicate content, and suggests rewrites that optimize your content for plain language, readability, sentiment, and brand consistency.
