Messagepoint Rationalizer leverages the power of MARCIE to automate the migration and optimization of your corpus of communications.
Most organizations have no idea how inconsistent their customer communications are and the negative impact this has on the customer experience.
Hidden within a library of customer correspondence and marketing materials are communications that violate brand standards, are out of compliance with regulatory requirements, and contain inconsistent messaging—all of which lead to customer confusion.
Messagepoint Rationalizer analyzes your inventory of communications to identify inconsistencies, outliers and errors that negatively impact your customer experience. What would normally take teams months or even years of manual effort, can now be done in a fraction of the time with greater accuracy and far less cost by harnessing the power of AI.
Through the rationalization process, the Messagepoint Rationalizer dashboard gives you insights into your corpus of communications to help you identify problem areas and actions that need to be taken such as re-writes or content consolidation. Drill down reports into each of these areas reveals actionable insights for cleaning up, standardizing and consolidating content.
Messagepoint Rationalizer identifies content and communications that contain inconsistencies or are in violation of brand, sentiment and reading level requirements (using Flesch-Kincaid scoring) enabling you to optimize communications and ensure a consistent customer experience.
By using Messagepoint Rationalizer to establish a framework for standardizing documents and sharing content, you’ll be able to fully leverage Messagepoint’s intelligent content management capabilities. This will enable you to deliver more accurate, on-brand, consistent and personalized communications to your customers, every time.
Messagepoint Rationalizer can handle documents of any type, enabling you to take content libraries from legacy platforms, understand what’s in those libraries, and prepare for moving to Messagepoint.
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