The Co-operators Selects Prinova and Messagepoint.com

Leading insurance company chooses Prinova as key partner in their Customer Communications strategy

Toronto, ON (January 31st, 2014) – Prinova Inc., a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, today announced that The Co-operators, a leading Canadian insurer, has selected Prinova and Messagepoint®  for their upcoming Customer Communications Management initiatives.

The Co-operators selected Prinova to redesign several transactional communications, and to assist in getting these designs into production.  Messagepoint®, Prinova’s hybrid-cloud Customer Communications Management platform, is being used by business users within The Co-operators to author and control policy and letter content and rules, letting them quickly create and change documents directly, improving time-to-market for communicating to customers.

“We are excited to have Prinova as a key partner assisting The Co-operators to implement and build our Document Centre of Excellence” said Laurieann Miller, Director, Client Services at The Co-operators.  “Being able to leverage the expertise of Prinova’s services groups along with their Messagepoint platform allows us to standardize and improve how client documents are created, maintained and delivered to our clients.”

“Working with our customers to deliver effective customer communications is what we live and breathe, and we are very excited to have such a respected company as The Co-operators as a customer ” said Nick Romano, CEO of Prinova, “With Messagepoint, we’ve designed a platform that will allow The Co-operators to achieve some exciting results for their critical customer communications.”

Messagepoint.com is a hybrid cloud-based software platform that was conceived, designed and built for business users.  It allows for the easy management and control of the entire lifecycle for highly targeted and personalized content and messaging, delivered to any channel, while ensuring valuable customer data remains within the clients’ infrastructure.

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About The Co-operators:

The Co-operators Group Limited is a Canadian-owned co-operative with more than $34 billion in assets under administration. Through its group of companies it offers home, auto, life, group, travel, commercial and farm insurance, as well as investment products. The Co-operators is well known for its community involvement and its commitment to sustainability. The Co-operators is listed among the 50 Best Employers in Canada by Aon Hewitt; Corporate Knights’ Best 50 Corporate Citizens in Canada; and the Top 50 Socially Responsible Corporations in Canada by Sustainalytics and Maclean’s magazine.  For more information, visit www.cooperators.ca.

About Prinova

Prinova Inc. is a leader in developing and delivering innovative software and services within the Customer Communications Management market.   Prinova Services deliver award-winning designs, and get them into production seamlessly while providing the support our clients need to effectively maintain their communications.  Prinova’s Messagepoint solution helps companies strengthen their customer communications by enabling business users to control the entire messaging lifecycle for all print or digital communications without burdening IT.  For more information, visit www.prinova.com.

To learn more about Prinova and Messagepoint, please contact:

Ed Worsfold
VP, Marketing
Prinova
416-687-5381
ed.worsfold@prinova.com